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三个月从无到有 前滩音乐节“首秀” 明年计划全年举办20场 与浦东世博地区场馆形成世界级演艺集群 撬动“文旅商体展”全域消费
Jie Fang Ri Bao· 2025-12-08 01:40
大型户外音乐节,尤其是数万人规模的常态化运营,在上海中心城区尚无先例,考验着城市的综合 协调、商业运营与保障能力。市区有关部门上下联动、紧密配合,区域开发主体陆家嘴集团主动担当, 多家专业机构及头部演艺经纪公司共同参与,共同组建跨领域、高规格的联合突击队。 论证、模拟、测算、规划……各项工作以"并联"方式高速推进。仅一个月时间,浦东就拿出了全面 的可行性报告,对标美国科切拉音乐节、英国O2音乐节、韩国仁川摇滚音乐节、常州太湖湾音乐节等 全球前50的顶级户外演出活动,经综合考量,"上海前滩音乐节"定位为:举办以流行音乐为主的大型户 外演唱会。 与此同时,占地约23万平方米的前滩体育公园启动关键硬件改造。陆家嘴集团项目技术负责人竺晋 宇介绍,这里原是拥有7片足球场和2片网球场的运动休闲空间,为了满足一台演出背后的人员疏散、舞 台搭建等需求,陆家嘴集团迅速行动,对1400米环园道路全线拓宽,平整并硬化主舞台区域,出入通道 增加至9个,电力、通讯、广播、安防等系统也完成增容。 记者 杜晨薇 12月7日下午2点,前滩体育公园。当舞台上的音乐声奏响,台下的气氛瞬间燃爆。超3万名乐迷挥 着手,与年轻的歌手呼应、互动,持续6 ...
音乐节渐成青年文化消费新趋势 年轻的心 随音乐律动(文化市场新观察)
Ren Min Ri Bao· 2025-06-25 22:16
Group 1 - The Strawberry Music Festival in Chengdu has been held for 12 consecutive years, attracting over 50,000 music fans in 2025, showcasing its significance as a cultural event in the region [2] - The festival incorporates new elements each year, including a content experience area that collaborates with local cultural brands, enhancing the audience's sense of belonging and novelty [2][3] - The festival's success is attributed to Chengdu's rich cultural heritage and its status as a music and performance hub in Southwest China, allowing various music genres to thrive [2][3] Group 2 - The integration of traditional music, such as the Dong ethnic group's songs, with modern rhythms is a key focus for music festivals, aiming to attract younger audiences and create a contemporary appeal [5][6] - The "Changchun OLA Music Festival" successfully engaged over 100,000 attendees, with over 96.2% of them being under 35, highlighting the festival's popularity among the youth demographic [7] - Music festivals serve as a bridge between music, youth, and cities, promoting cultural tourism and artistic expression while enhancing the local economy [7]