Group 1 - The Strawberry Music Festival in Chengdu has been held for 12 consecutive years, attracting over 50,000 music fans in 2025, showcasing its significance as a cultural event in the region [2] - The festival incorporates new elements each year, including a content experience area that collaborates with local cultural brands, enhancing the audience's sense of belonging and novelty [2][3] - The festival's success is attributed to Chengdu's rich cultural heritage and its status as a music and performance hub in Southwest China, allowing various music genres to thrive [2][3] Group 2 - The integration of traditional music, such as the Dong ethnic group's songs, with modern rhythms is a key focus for music festivals, aiming to attract younger audiences and create a contemporary appeal [5][6] - The "Changchun OLA Music Festival" successfully engaged over 100,000 attendees, with over 96.2% of them being under 35, highlighting the festival's popularity among the youth demographic [7] - Music festivals serve as a bridge between music, youth, and cities, promoting cultural tourism and artistic expression while enhancing the local economy [7]