Core Viewpoint - Jinmi Fang Group has completed the acquisition of 55% equity in Nanjing Zerui Longxiang Supply Chain Management Co., Ltd, marking a significant step in vertical integration and technology-driven business upgrades in the food and beverage distribution sector [1][2]. Acquisition Details - The acquisition was executed through a wholly-owned subsidiary, Fulton Asia Investment Limited, for a nominal price of 1 RMB, resulting in Jinmi Fang Group holding 55% of Zerui Longxiang, which will now be a non-wholly owned subsidiary [2]. - Zerui Longxiang operates the "Zerui Longxiang AI Store" e-commerce platform, notable for its decentralized autonomous organization (DAO) governance model and blockchain integration for transaction data verification, covering essential categories such as fresh food, packaged food, beverages, and daily necessities [2]. Strategic Synergy - The acquisition is a key initiative for Jinmi Fang Group's strategy to vertically integrate food and beverage sales and distribution capabilities, creating value through three main aspects: - Strengthening supply chain and channel control by directly influencing the e-commerce platform's strategic direction, reducing intermediary costs, and facilitating cross-selling between restaurant and distribution businesses [3]. - Utilizing accumulated user consumption behavior data to provide market insights, aiding in product development and marketing strategy optimization [3]. - Innovating data asset management by registering data resources at the Shanghai Data Exchange and launching the first "consensus value-type e-commerce" data product, establishing a new pathway for data-asset-financing [3]. Future Outlook - The chairman of Jinmi Fang Group emphasized that the acquisition represents a milestone in the company's development, focusing on the synergy of food and beverage distribution, restaurant services, and data assets to explore a new paradigm of "digital-physical integration and credible revenue" [4]. - The company aims to enhance its participation in emerging digital economy sectors, forming a diversified business matrix that includes "physical dining + offline distribution + online e-commerce + data assets + metaverse" [5].