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奋进的海口·我们的“十四五”②丨海口以场景升级激发市场新活力
Sou Hu Cai Jing· 2025-11-14 09:12
Core Insights - The article highlights the vibrant consumption landscape in Haikou, showcasing the city's efforts to enhance its status as an international tourism consumption center during the 14th Five-Year Plan period [1][12][13] Consumption Market Dynamics - Haikou's consumption structure has been optimized and upgraded, with a continuous release of quality demand and the emergence of new consumption scenarios and business formats [1][12] - The implementation of the new duty-free policy on November 1 has significantly boosted consumer interest, with sales reaching 78.54 million yuan on the first day, a 6.1% increase from the previous day [5][12] - The first week of the new policy saw sales of 506 million yuan and 72,900 shoppers, marking a year-on-year growth of 34.86% and 3.37% respectively [5][12] Duty-Free Market Expansion - The duty-free shopping policy has been adjusted to include a wider range of products and allow for the sale of six categories of domestic goods, enhancing the shopping experience for both residents and tourists [5][6] - The opening of new duty-free stores, such as CDF Haikou International Duty-Free City, has contributed to a diversified duty-free market landscape [3][5] Retail and Brand Development - Haikou is actively attracting flagship stores and experience-based retail formats, with 75 new brand stores introduced this year, covering high-end retail, specialty dining, and cultural experiences [6][8] - The launch of the Elastic Dream Factory Sports Park, which features over 30 innovative sports projects, exemplifies the city's strategy to cater to diverse consumer needs [6][8] Cultural and Entertainment Integration - The integration of cultural, sports, and entertainment activities has enhanced consumer engagement, with events like concerts driving foot traffic to shopping areas [9][11] - The city is creating immersive shopping experiences that combine shopping with cultural and entertainment elements, transforming commercial areas into comprehensive leisure destinations [9][11] Economic Growth Indicators - Haikou's total retail sales of consumer goods reached 88.843 billion yuan in the first three quarters of the year, reflecting a year-on-year growth of 10.1% [12] - The "old-for-new" policy has spurred significant growth in retail sales across various sectors, including automotive and electronics, with increases of 50.4%, 54.1%, and 147.6% respectively [11][12]