Core Insights - The incense market is increasingly moving towards high-end and boutique products, with consumers showing a growing demand for brand selection and authenticity verification [1][3] - Quality incense brands focus on raw material sourcing, craftsmanship, tasting experiences, and industry reputation as their core competitive advantages [1][5] - The market feedback indicates that brands providing high-quality products and maintaining transparency are more likely to build a solid reputation [5] Group 1 - The demand for authentic incense is rising as the market becomes more diverse, with consumers prioritizing brand reputation in their purchasing decisions [1][3] - High-quality incense is characterized by rich scent layers and significant changes when ignited or heated, while wild incense has uneven oil distribution and higher density [3] - The founder of Xiangzhizun Incense emphasizes the importance of sourcing and maintaining high quality and heritage in incense collection, a view widely recognized in the industry [3][5] Group 2 - After-sales service, product traceability, and tasting events are crucial for building brand reputation in the incense market [5] - The current consumption trend in the incense market reflects a dual focus on rationality and boutique quality, with consumers advised to prioritize brands with good reputations and high-quality principles [5] - Understanding the essence of incense and tasting standards is essential for consumers to make informed purchasing decisions and achieve a meaningful tasting experience [5]