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香水及化妆品代理
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颖通控股:6月18日启动招股,冲刺“中国香水第一股”
Core Viewpoint - The company, Ying Tong Holdings, is planning to go public on the Hong Kong Stock Exchange, aiming to become the first publicly listed perfume company in China, with an IPO price range of HKD 2.8 to HKD 3.38 per share [1] Group 1: Company Overview - Ying Tong Holdings is the largest perfume group in China (excluding brand owners) based on 2023 retail sales, and it ranks as the third-largest perfume group in the country [2] - The company manages a portfolio of 72 external brands, including high-end names like Hermès, Van Cleef & Arpels, and Chopard, and has developed its own brand, Santa Monica, in collaboration with business partners [1][2] Group 2: Sales Channels and Performance - The company's products are sold through various channels, including over 8,000 offline sales points across more than 400 cities in China, and it operates over 30 online stores on platforms like Tmall and JD.com [3] - For the fiscal years ending March 31, 2023, 2024, and 2025, the company's revenues are projected to be RMB 1.699 billion, RMB 1.864 billion, and RMB 2.083 billion, respectively, with net profits of RMB 173 million, RMB 206 million, and RMB 227 million, indicating net profit margins of 10.2%, 11.1%, and 10.9% [3] Group 3: IPO Fund Utilization - The net proceeds from the IPO will primarily be used for developing the company's own brands, acquiring or investing in external brands, expanding retail channels, and accelerating digital transformation [4] - The company is considering opportunities to acquire or invest in local retail networks in second-tier and lower-tier cities in China, focusing on market reputation, financial performance, and consumer base expansion [4]