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安徽省淮北市市场监管局积极组织企业实施质量品牌
Zhong Guo Zhi Liang Xin Wen Wang· 2025-05-21 08:27
Core Insights - The Anhui Provincial Quality Brand Promotion Association has released the results of the "2024 Anhui Province Enterprise Brand Value Evaluation," highlighting significant achievements by enterprises in HuaiBei City [1][2]. Group 1: Brand Value Evaluation - The evaluation was conducted with support from the China Brand Construction Promotion Association, Anhui Provincial Market Supervision Administration, and the Provincial Development and Reform Commission, marking a systematic assessment of brand value based on national standards [2][3]. - A total of 333 enterprises participated in the evaluation, covering various sectors including manufacturing, agriculture, energy and chemicals, and traditional brands, resulting in the publication of brand value information for 93 enterprises, with a total brand value of approximately 686.96 billion yuan [2][3]. - HuaiBei Mining Co., Ltd. ranked first in the product brand category with a brand value exceeding 3.64 billion yuan and a brand strength of 880 [2]. - Anhui Xiqiang Dairy Group Co., Ltd. achieved second place in the old brand category with a brand value of 80.44 million yuan and a brand strength of 707 [2]. - Anhui Jinyan Kaolin New Materials Co., Ltd. secured third place in the independent innovation brand category with a brand value of 270 million yuan and a brand strength of 644 [2]. Group 2: Implications for Brand Development - The inaugural brand value evaluation signifies a new phase in the scientific, standardized, and international development of brand building in Anhui Province, showcasing the exemplary representatives of Anhui brands across various industries [3]. - The HuaiBei Municipal Market Supervision Bureau has actively engaged with enterprises to promote quality brand value evaluation, focusing on quality enhancement policies and brand cultivation mechanisms to elevate the overall quality and influence of brands in the region [3].