Core Insights - Live streaming e-commerce has become a major consumption battlefield, with significant participation and sales figures reported during the "2025 Shenzhen Live E-commerce Month" event [4][5][9] - Shenzhen's strong supply chain and industry advantages have propelled the growth of live streaming e-commerce, enhancing the competitiveness of traditional industries and promoting new sectors [5][6][10] Group 1: Event Overview - The "2025 Shenzhen Live E-commerce Month" concluded with over 10,000 participating hosts, more than 700,000 live streams, and over 118 million products showcased, attracting over 5.1 billion views and generating over 46.5 billion yuan in online retail sales [4] - Major platforms such as Douyin, Taobao, Kuaishou, and AliExpress (Spain) participated in the event, showcasing a wide range of products from various industries [5] Group 2: Industry Impact - The event highlighted the integration of traditional industries like 3C electronics, fashion, and jewelry with live streaming, resulting in significant sales figures, including nearly 1 billion yuan in the jewelry sector [5][6] - Local brands in Shenzhen, such as "Daoxiang Restaurant" and "Kasi Dairy," achieved substantial sales through innovative live streaming strategies, indicating a shift in consumer engagement [6] Group 3: Cross-Border E-commerce - Shenzhen is recognized as a hub for cross-border e-commerce, with an import and export volume reaching 372 billion yuan in 2024, accounting for nearly 40% of the national total [7][8] - The establishment of the "Bay Area Cross-Border Alliance" aims to enhance resource integration and support Shenzhen brands in expanding internationally through live streaming [7] Group 4: Digital Transformation - Live streaming e-commerce has rapidly evolved, with over 2.3 million live streams conducted in the first eight months of the year, resulting in 18 billion views and 1 billion items sold online [9] - The growth of live streaming e-commerce is supported by Shenzhen's robust fashion and electronics industries, as well as its early advantages in cross-border e-commerce [10]