Workflow
直播电商
icon
Search documents
云仓:直播电商的智能基础设施
Sou Hu Cai Jing· 2025-08-25 16:36
分布式仓储网络是云仓的另一大优势。通过对历史数据的分析,云仓系统能够预测不同地区的需求特征, 实现商品的智能分仓。例如,某服装品牌根据销售数据,将新款羽绒服提前部署到北方仓库,将轻薄款服 装分配到南方仓库,使平均配送距离缩短至280公里,配送时效提升40%。 云仓的数字化管理平台实现了全流程可视化。从商品入库、存储、分拣到出库,每个环节都有数据记录和 监控。商家可以实时查看库存状态、订单处理进度和物流轨迹,及时发现并解决问题。这种透明度极大提 升了供应链的可控性和稳定性。 直播电商的爆发式增长对传统物流体系提出了前所未有的挑战。在脉冲式订单、高时效要求、多平台运营 等复杂场景下,云仓作为新型智能基础设施,正在重塑直播电商的供应链格局。 智能设备的大规模应用是云仓高效运营的重要保障。自动分拣系统每小时可处理上万件商品,是人工效率 的5倍以上;AGV机器人实现24小时不间断作业,大幅降低人力成本;智能打包系统根据商品特性自动选 择最优包装方案,既保证安全又节约材料。 云仓的核心价值在于其弹性调度能力。某美妆品牌在2023年的一场直播中,订单量瞬间达到日常的400 倍。传统仓储在这种情况下往往陷入瘫痪,而云仓通过智 ...
唯品会季度营收五连降、2025年Q2销售额/订单量/活跃用户数全面下降 品牌特卖优势或有所减弱
Xin Lang Zheng Quan· 2025-08-25 09:29
炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会! 出品:新浪财经上市公司研究院 如今,唯品会虽每年仍能维持盈利,"连续XX季度盈利"已成为唯品会最大的业绩宣传点之一,但盈利 背后,公司业绩增长显著承压。2023年第三季度后,唯品会连续5个季度营收下滑。据wind资讯数据, 2024年Q2-2025年Q2,公司营收分别为268.75亿元、206.76亿元、332.24亿元、262.69亿元、258.06亿 元,分别同比变动-4%、-9.18%、-4.18%、-4.98%、-3.98%。 公司较大的亮点主要在SVIP数据。2025年第二季度,唯品会超级VIP(SVIP)用户同比增长15%,贡献 52%。但会员经济或正挤压大众基本盘:为维系高端客群投入的独家定制、免邮退换等权益,推高履约 成本的同时压缩低价商品空间,却导致普通用户流失加速。 2025年第二季度,唯品会季度订单量、活跃用户数均同比下降。其中,报告期内,唯品会订单量为1.93 亿单,同比下降2.43%;活跃用户数为0.435亿人,同比下降1.81%。 作者:新消费主张/cici 业绩双降、季度营收连续5季同比下滑,唯品会恐难固守 ...
直播电商助力云南“鲜花经济”持续火热
Xin Hua She· 2025-08-24 09:45
购买商在昆明国际花卉拍卖交易中心竞拍鲜花。新华社记者 浦超 摄 云南省商务厅数字商务和信息化处副处长陈厚友介绍,直播电商对云南鲜花产业的推动作用显著,目前 已成为鲜花交易量增长的重要推动力。近段时间,云南鲜花在直播间持续热销,仅抖音电商平台日均销 售量就达55万单。(记者浦超) 在昆明梦境供应链有限公司的直播基地,一名主播在直播销售鲜花。新华社记者 浦超 摄 游客在昆明斗南花卉交易市场购买鲜花。新华社记者 浦超 摄 在昆明国际花卉拍卖交易中心附近,近年来新建了许多鲜花直播间,主播每天在各电商平台直播售卖鲜 花。记者在昆明梦境供应链有限公司的直播基地看到,多个直播间正在售卖玫瑰、百合花等。 公司负责人陈永海说,近两年鲜花直播快速发展,今年前7月公司依靠抖音直播带动的销售额超6000万 元。"临近七夕节,我们推出了'鲜花市集边走边播''鲜花仓库直播'等新形式,销售势头非常好,最近每 天销售额都超50万元。" 临近中国民间传统节日七夕节,云南鲜花在市场上格外走俏,尤其在各大电商平台,交易额不断刷 新,"鲜花经济"持续火热。云南省商务厅统计显示,过去3年云南省鲜花交易规模的增量中,直播电商 贡献占比近七成。 今年暑期 ...
东方甄选披露董宇辉“分手费”终结版,俞敏洪最新发声
Mei Ri Jing Ji Xin Wen· 2025-08-23 12:09
东方甄选披露了和董宇辉"分手"后的最新业绩。 截至5月31日,东方甄选2025财年实现总营收43.92亿元,同比下滑32.7%;持续经营业务(即自营产品及直播电商业务)净溢利从2025财年上半年的亏损转 正,实现净溢利620万元,而2024财年则为净溢利2.49亿元。 由于报告期间内出售与辉同行,若剔除与辉同行所产生的一次性开支及溢利,经调整净溢利由1.042亿元同比增加30%至1.354亿元。 东方甄选披露董宇辉"分手费"终结版 董宇辉的出走在业务层面也产生了影响。财报显示,该财年,东方甄选GMV由上个财年的143亿元同比降低39.2%至87亿元。GMV降低带动自营产品存货 成本与物流成本降低,使该财年总营收成本同比减少38.2%至30亿元,同时毛利也从17亿元同比减少17%至14亿元。得益于自营产品与直播电商业务健康 开展,毛利率由25.9%提升至32%。 值得注意的是,此前支付给董宇辉的1.4亿元体现在本财年财报行政开支部分。财报显示,东方甄选2025财年持续经营业务的行政开支由2024财年的3.956 亿元增加22.5%至4.848亿元,主要由于公司在2024年7月25日分派与辉同行所有剩余未分派溢利 ...
从批发商家到千万粉丝的家居主播,快手主播祝哥靠专业打动用户
Zhong Guo Xin Wen Wang· 2025-08-22 11:48
在装修行业深耕十几年,做快手电商8年,从五金日杂店老板,到整日跑市场积累资源的装修材料二批 商家,再到坐拥超1140万粉丝的快手家居头部主播,创业路上机遇与坎坷并存,但他始终坚持把"服 务"和"质量"当做第一要义,以最专业和实在的初心面对所有消费者。 祝哥越来越适应在镜头前表达观点的生活:面对着各式各样的家电家具,有条不紊地分析着用料和工 艺,和商家可能会"以次充好"的手段。 今年,祝哥受邀成为快手"国补合伙人"项目的成员之一,他在直播间推广国补新品,让更多用户享受到 国补带来的实惠。在中国新闻网联合快手电商发布的"国补合伙人"系列视频中,内向祝哥第一次讲述了 自己和直播间的故事。 在他看来,自己并非能说会道,是个有天赋的主播,那就以真诚取胜,"把质量升级到最好,把服务做 到最好,抓住每个能为大家带来福利的机会,踏实做自己该做的事情,终有一天能收获人们的认可"。 从批发市场到直播间,精品资源引爆亿级生意 在快手直播间卖出30多万元的那天晚上,祝哥彻夜未眠。 那是2018年5月他首次在快手尝试做直播活动,仅用了两个小时,却卖出了比他预期成绩多上5倍的销售 额,"当时快手还没推出小黄车,我家5位客服的社交软件直接 ...
清空作品后,辛巴快手账号更名为初瑞雪,头像也变了
Xin Lang Ke Ji· 2025-08-22 05:15
Core Points - The live-streaming e-commerce host Xinba (real name Xin Youzhi) has changed his account name to Churui Xue and transferred control of the account to his wife, Churui Xue, due to health reasons [1][5] - Xinba announced on August 18 that he would step back from the spotlight for health reasons, stating that his account is a company asset and his wife will decide its future use [5] - Xinba has previously announced his retirement from the internet five times, with the most recent announcement being on August 18, 2023, due to health issues [5] Summary by Sections Account Changes - Xinba's account has been renamed to Churui Xue, and the profile picture has been updated to feature his wife [1] - As of August 21, all content on Xinba's account has been cleared, leaving only a replay of last year's gala livestream, while the follower count remains at over 99.99 million [1] Health Issues - Xinba has reported significant health problems, including hair loss and lung issues, requiring daily medication [5] - His wife, Churui Xue, expressed support for his health recovery, indicating they will wait for his return [5] Historical Context - Xinba has a history of announcing his retirement, with notable instances in April 2020, April 2021, November 2023, April 2024, and most recently in August 2023 [5]
服装电商为何在内陆异军突起——来自湖北天门市的调查
Jing Ji Ri Bao· 2025-08-19 22:07
Core Insights - The garment e-commerce industry in Tianmen, Hubei Province, has rapidly transformed from "OEM" to "global selling," achieving a transaction volume of 51.3 billion yuan and a total sales volume of 620 million pieces in 2024, marking a 25% year-on-year growth [1][10] - Tianmen has established a complete industrial chain for garment e-commerce, covering all aspects from weaving to cross-border logistics, driven by policy incentives and a robust entrepreneurial ecosystem [1][2] Industry Development - Tianmen's garment e-commerce sector has seen significant growth, with 7,000 operating entities and over 13,000 registered e-commerce stores [7] - The city has implemented the "Returnee Project," attracting thousands of former workers with skills and orders back to their hometown, creating a "core factory + satellite factory" collaboration model [4][7] Infrastructure and Support - The Tianmen government has invested in infrastructure such as worker dormitories, smart warehouses, and logistics centers, while also providing tailored support for enterprises [3][6] - Financial products like "Tianfu Loan" have been introduced to alleviate financing difficulties for local businesses [3] Technological Innovation - The introduction of digital technologies has enabled a "just-in-time" production system, significantly reducing production cycles from three days to four hours [3] - The establishment of the "Tianmen Index" and the "Tianmen Yishang" regional public brand aims to enhance the local garment industry's visibility and competitiveness [3][10] Brand Development - The "Tianmen Yishang" brand has been launched to improve the overall image and market competitiveness of local garment products, with plans to increase the number of authorized enterprises and enhance original design proportions [13][14] - The Tianmen Yishang brand pavilion serves as a model for high-end retail space, combining online and offline sales strategies [13] Employment and Training - The garment industry in Tianmen has created significant local employment opportunities, with 160,000 workers engaged in the sector [11] - Training programs for various roles, including marketing and sewing, have been established to meet the industry's growing demand for skilled labor [12]
辛巴退网,一步一回头
虎嗅APP· 2025-08-19 13:20
Core Viewpoint - The article discusses the recent announcement by the influencer Xinba to withdraw from the live streaming industry due to serious health issues, marking his fifth such announcement since 2020. This situation reflects broader trends in the live streaming e-commerce sector and the challenges faced by key figures like Xinba as the industry evolves [5][10][24]. Group 1: Xinba's Withdrawal - Xinba announced his withdrawal from live streaming on August 18, citing severe lung health issues, which he described as akin to chronic cancer [5][7]. - This marks the fifth time Xinba has declared his intention to leave the industry, with previous announcements occurring in April 2020, April 2021, November 2023, and April 2024 [9][10]. - Following his announcement, management of his company, XinXuan Group, has been transferred to his co-founder, Churui Xue, who will oversee operations moving forward [7][24]. Group 2: Health and Product Controversies - Prior to Xinba's announcement, his brand "Cotton Password" faced backlash for allegedly containing the carcinogenic substance thiourea, leading to consumer complaints [10][12]. - Thiourea is classified as a Group 3 carcinogen by the International Agency for Research on Cancer, indicating insufficient evidence of its carcinogenicity but not ruling out potential harm [12][15]. - The presence of thiourea in sanitary products raises concerns about regulatory compliance, especially as new national standards prohibiting its use will take effect in July 2025 [15][16]. Group 3: Industry Context and Implications - Xinba's influence in the live streaming e-commerce sector has been significant, with his sales contributing to a substantial portion of the overall GMV on platforms like Kuaishou [22]. - The live streaming e-commerce landscape is shifting, with major players like Xinba facing increased scrutiny and competition, leading to a strategic retreat from the spotlight [24]. - The transition of management to Churui Xue, who is also Xinba's wife, suggests a continuation of the existing leadership style, despite the shift from a public to a more behind-the-scenes role [24].
10月见!中国消费经济论坛即将在北京举行
Xiao Fei Ri Bao Wang· 2025-08-19 06:41
Group 1 - The 19th China Consumer Economy Forum will be held in October in Beijing, focusing on quality innovation paths under new technologies and business models, aiming to create a safe, intelligent, and sustainable consumption ecosystem [1][2] - The forum will feature discussions on the integration of AI and quality management, addressing current consumer market trends and emphasizing that "quality first" remains the cornerstone of consumer trust and enterprise development [1][2] - The event will include insights from national quality regulatory departments, industry experts, and representatives from leading companies, discussing quality innovation and safety control [2][3] Group 2 - A special sub-forum on pharmaceuticals will focus on quality safety innovations, including a VR tour of "transparent factories" and the launch of a certification action for quality OTC drugs to ensure safe medication for families [3] - The forum will also promote local products through a "Hometown Good Goods" initiative, linking government, enterprises, and social forces to enhance regional products' market reach [3] - The forum will be broadcasted across various media platforms, including major news and video sites, to maximize outreach and engagement [3][4] Group 3 - The China Consumer Economy Forum has been successfully held 19 times, focusing on the quality improvement and changes in the consumption lives of Chinese citizens [4][5] - The forum aims to address the balance of supply and demand in the consumer goods manufacturing industry, contributing to the sustainable development of China's economy [5]
“出现严重疾病”!辛巴含泪退网 直播帝国交妻执掌 致癌风波未了却终场未提“棉密码”
Hua Xia Shi Bao· 2025-08-19 00:53
Core Viewpoint - Kuaishou streamer Xinba announced his retirement from the live streaming industry due to severe health issues, specifically lung problems, after years of intense work and public scrutiny [1][5][6]. Group 1: Xinba's Retirement Announcement - Xinba stated that he can no longer bear the responsibilities of live streaming and has transferred his account with 100 million followers to his company [1]. - His wife, Chu Ruixue, will take over the management of Xinxuan Group, and Xinba will no longer participate in company operations [1][6]. Group 2: Background and Achievements - Xinba, born in 1990, began his live streaming career in 2016 and became a leading figure in the e-commerce sector, achieving sales of 2.1 billion during the 2019 Double Eleven shopping festival [3][6]. - Xinxuan Group, founded by Xinba, has a unique business model focusing on supply chain management, influencer incubation, and digital commerce, generating an annual sales revenue of 50 billion in 2023 [6]. Group 3: Controversies and Challenges - Xinba's career has been marred by multiple controversies, including a civil lawsuit related to a product issue that demanded over 797 million in compensation [6]. - His account faced multiple bans due to violations of community standards, yet Xinxuan Group maintained significant influence on the Kuaishou platform, with six of the top ten live streamers in 2023 being Xinxuan influencers [6]. Group 4: Product Issues and Public Response - The brand "Mianmima," created by Xinba, faced serious allegations regarding product safety, with reports linking it to cancer cases, although the company has claimed that the products are safe [8][10][11]. - Despite the controversies, Xinba's influence remains strong, as evidenced by the performance of his trainees, particularly the streamer "Egg," who has also achieved significant sales figures [6].