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客易云数字人移动一体机:重塑全球直播生态的AI革命性突破
Sou Hu Cai Jing· 2025-07-19 08:27
Core Insights - The company Kexiyun has launched the world's first "Digital Human Mobile All-in-One Machine," which has achieved a market share exceeding 10% in the AI digital human industry [1] - This innovative device integrates hardware and software, establishing a new standard in the live streaming industry and marking the beginning of a new era of "boundaryless interaction" in commercial live streaming [1][4] - The device utilizes advanced technologies such as deep learning, natural language processing, and computer vision, featuring a proprietary AI waveform spectrum confusion chip for military-grade encryption during audio and video transmission [1][4] Product Features - The device can replicate a real human host's appearance, body language, and micro-expressions using multi-modal cloning technology with just 3 minutes of video material [2] - It supports real-time translation and contextual adaptation in over 100 languages, enhancing cross-border e-commerce live streaming capabilities [2] - The system allows seamless switching to a real human host when complex issues arise, providing operational flexibility for businesses [4] Market Impact - During trial operations, over 2,300 companies have adopted the system across eight sectors, including e-commerce, education, and cultural tourism [4] - A cross-border clothing brand using the device has seen a 380% increase in GMV by operating 32 accounts simultaneously [4] - The device's audience profiling feature has helped a maternal and infant brand increase customer retention rates to 72% and shorten repurchase cycles to 28 days [4] Technological Advancements - The system includes digital watermark technology to protect the rights of content creators and prevent misuse, with a deletion resistance rate of 99.7% [4] - The device supports API connections with major e-commerce platforms and social media, allowing businesses to develop custom plugins [6] - An "AI screenwriter" module generates live script based on real-time data, reducing script repetition by 83% and increasing viewer engagement time by 2.3 times [6] Industry Transformation - The launch of this device signifies a shift in the live streaming industry towards a collaborative model of "digital humans + real humans" [6] - AI technology is evolving from a tool to a strategic asset, enabling businesses to have 24/7 digital employees and breaking down language and regional barriers [6] - The CTO of Kexiyun emphasized that the company is not just creating new tools but is fundamentally reconstructing the paradigm of commercial interaction [6]