Company Overview - Kidpik, founded in 2016, is an online clothing subscription box for kids, offering mix-&-match outfits curated based on member's style preferences[9, 10] - The company utilizes proprietary data science and technology to translate kids' unique style preferences into fashion boxes[11] - Kidpik's mission is to build kids' confidence through fashion, with a vision to change the way parents shop for their kids[43, 46] Market and Industry Position - The estimated 2021 worldwide children's apparel revenue was $238 billion, with the U S market accounting for $49 5 billion[52] - The company believes it is in a prime position to take advantage of the subscription industry growth[56] Financial Performance - Net revenue increased from $16 936 million in 2020 to $21 834 million in 2021[60] - Gross profit increased from $9 890 million in 2020 to $12 998 million in 2021, with gross margin increasing from 58 4% to 59 5%[62] - In the fourth quarter of 2021, net revenue was $5 272 million, and gross profit was $3 094 million with a gross margin of 58 7%[60, 62] Key Metrics - Units shipped increased from 1,727 in YTD 2020 to 2,157 in YTD 2021[57] - The percentage of items kept by members out of total shipped items was 69 0% in 2021[58] Competitive Advantages - Kidpik has proprietary technology and algorithms, a robust subscription member database, and a scalable e-commerce shopping experience[20, 64, 66] - The company has a vertically integrated in-house NYC design team and a brand with multi-channel capabilities[20, 66]