Core Insights - CMI Media Group has appointed Andy Shaughnessy as SVP of Data Analytics, aiming to enhance actionable analytics for clients across various channels [1] - Andy Shaughnessy brings 15 years of experience in pharma analytics, focusing on omnichannel strategy and advanced analytics [2] - His career includes notable achievements such as multiple awards for analytics excellence and a strong track record in the pharma analytics industry [3] Company Overview - CMI Media Group is a leading healthcare media specialist under WPP, recognized for its innovative contributions to healthcare marketing [5] - The agency offers a range of services including Audience Strategy, Data and Analytics, and Customer Experience, positioning itself as a key resource for top healthcare companies [6] - CMI Media Group has been acknowledged for its inclusivity, talent retention, and employee development, making it one of the best workplaces in the industry [6]

Core Insights - Health Monitor Network achieved recognition at the 2025 Hermes International Creative Awards, winning all 12 submissions, including six platinum awards, highlighting its excellence in point of care advertising [1][2] - The awards celebrate impactful educational content across various platforms, including print and digital Patient Guides, Clinician Updates, digital exam-room screens, and a podcast, emphasizing the company's commitment to empowering patients and healthcare providers [1][5] - The Hermes Creative Awards are administered by the Association of Marketing and Communication Professionals (AMCP), which is known for evaluating creative work across a wide range of organizations, including Fortune 500 companies [3] Company Overview - Health Monitor Network has over 40 years of experience as a targeted healthcare marketing platform for the Pharma/OTC industry, creating bespoke healthcare education to enhance patient-physician dialogues [5] - The company boasts the largest proprietary physician office network in the industry, with over 250,000 offices and more than 450,000 healthcare professionals engaging with its omnichannel educational products [5] - Health Monitor delivers premium point of care content that empowers patients and healthcare providers with trusted information, aiming for optimal health outcomes and impactful ROI for brands [5]

Core Insights - CMI Media Group has released a report focusing on equity in healthcare in America and the role healthcare brands can play to support consumers [1] - The report highlights the importance of understanding US consumers' healthcare experiences, particularly through the lens of cultural and location demographics [2] Key Findings - Nearly half of patients are willing to travel between 30-90 minutes to see healthcare professionals that match their demographics, especially among Black patients [5] - Multiple barriers to care are affecting consumers, particularly in rural and urban areas, with patients reporting cancellations due to cost and travel issues [5] - Black and Hispanic audiences show greater trust in advertising and tend to rely on health information from websites, search engines, and pharmaceutical company sites [5] Company Overview - CMI Media Group is a full-service media agency focused on health, wellness, and pharmaceutical marketing, offering services such as Audience Strategy, Data and Analytics, and Customer Experience [4] - The agency has been recognized for its leadership in diversity, equity, and inclusion (DE&I), talent retention, and employee development [4]