机器之心发布 很多人可能并不了解，在贵州，IPTV 已经成为当下覆盖最广的家庭信息入口之一 —— 家庭覆盖率接近 89%，用户规模超过 1129.5 万户。 在此过程中，多彩新媒也有力推动了广电服务从 "功能满足" 向 "体验重构" 的跨越。 播控与内容效率升级，打造 IPTV 交互新范式 长期以来，IPTV 在用户体验上存在一个明显短板，就是搜索、推荐与用户真实意图的割裂。 在人工智能技术快速发展的今天，这既难以适配用户交互过程中的实时画像变化，也无法满足用户想快速获取内容的需求。 而当搜索不够快、推荐不够准，哪怕内容再多，自然也难以被真正消费。 针对这种普遍存在的内容检索与运营效率瓶颈，多彩新媒的解法，是建立新的内容理解与分发逻辑，打造 IPTV 交互新范式。 比如在内容检索层面，多彩新媒通过整合字节跳动等业界顶尖的算法能力，优化媒资检索技术，实现跨维度内容定位，依托高性能向量数据库及大模型的多模态 理解能力，实现了对文字、图片、视频等内容的统一解析，从而支持文搜视频、图搜影视、语音搜节目等跨模态检索。 而且，这套机制还有一个最直观的变化，就是将检索耗时从传统的 15 秒左右，缩短到如今的 2 秒以内。 ...

Performance Overview - In 2024, the company achieved a total revenue of 9.79 billion yuan, a decrease of 1.37% compared to 2023 [2] - The net profit attributable to shareholders was 4.00 billion yuan, down 2.38% year-on-year [2] - In Q1 2025, the company reported a revenue of 2.35 billion yuan and a net profit of 1.17 billion yuan, reflecting a growth of 7.45% [3] Strategic Initiatives - The company is focused on a "value creation + value transmission" dual strategy to enhance market expectations and improve long-term investment value [4] - R&D investment for 2024 was maintained at over 40 million yuan, indicating a commitment to innovation [3] - The company has implemented a stable dividend policy, with a cumulative cash dividend of 6.20 billion yuan since its IPO [6] IPTV Business Development - IPTV basic business revenue reached 7.95 billion yuan in 2024, with a slight growth of 0.02% [8] - The number of effective IPTV users was 16.85 million, contributing to an additional revenue of 1.39 billion yuan from value-added services [8] - The company is enhancing user experience through new service offerings and partnerships with major telecom operators [8] Short Video and Micro-Drama Initiatives - The company is actively developing its micro-drama business, establishing a production base and launching various projects [10] - It has achieved significant recognition in the industry, being awarded multiple accolades for its micro-drama production capabilities [10] - The company is exploring diverse business models in the short video sector to ensure sustainable growth [10] Market Position and Future Outlook - The overall IPTV industry is experiencing stable growth, with the company maintaining a strong competitive position [9] - The deployment of new technologies and regulatory support is expected to drive further growth in the IPTV sector [10] - The company aims to leverage its large IPTV user base to enhance its short video business and expand its market reach [11]