Core Viewpoint - Recent media reports and user feedback indicate that the ad close button in the Baidu Maps app is designed to be somewhat hidden, making it difficult for users to find [2] Company Response - Baidu stated that the screenshots shown in media reports do not reflect the actual situation in the Baidu Maps app, asserting that a clear close button is provided for users to manually close ads, which will not reappear for the rest of the day after being closed [2] - The company emphasized its commitment to enhancing user experience and providing safe, reliable, and intelligent travel assistance [2] Industry Context - Other ride-hailing applications, such as Amap and Didi, also feature similar pop-up ads and design for close buttons during the ride-hailing process [2]