"反向过年"助力 春节团圆"双向奔赴" 春节期间，返乡打车需求依旧旺盛，三线及以下城市异地打车订单相比平日上涨95%，距离阻挡不了回家的热情，100公里以上远距离订单量相比平日上 涨43%。 流动中国年味浓，人们"马"不停蹄奔向团圆。滴滴出行数据显示，"双向奔赴"成2026年春节出行新看点，三线及以下城市异地打车（非常驻地打车）订单 相比平日上涨95%，"反向过年"带动一线城市打车订单涨幅创新高。此外，"中国年"激发来华旅游热情高涨，假期入境用户的打车订单量同比增长74%。 人文历史名城 及海滨城市充电需求热 滴滴充电数据显示，春节期间全国充电需求同比去年增长37%。人文历史名城和海滨城市深受用户青睐，南京、青岛、郑州、泉州、武汉充电订单量位居 前列，同比去年分别增长68%、53%、50%、42%、41%。 旅游过年、自驾返乡等带动加油需求上涨显著，滴滴加油数据显示，年俗文化名城汕头加油订单量较平日上涨45%，冰雪城市哈尔滨上涨22%。北京、成 都、上海、天津、沈阳等为热门加油城市。 灯会璀璨，庙会熙攘，各地举办的灯会、庙会活动更添年味。逛庙会的滴滴打车需求比平日上涨超12倍，石家庄、贵阳、北京、青岛、南昌等 ...

2026马年春节，"反向过年"不再是小众选择，而是成为撬动城乡消费、重构出行格局的核心力量。 滴滴出行数据显示，三线及以下城市异地打车订单较平日暴涨95%，常驻低线城市的55岁以上用户在一 线及新一线城市的异地打车订单日均同比上涨45%，一线城市打车订单涨幅创近年春节新高。 90后刘欣（化名）告诉《中国经营报》记者，大年初一上午，她和家人遵循当地传统给亲朋好友拜年； 初一下午，她就和老公带着两个孩子前往附近的省会城市，准备带孩子逛逛动物园和游乐场。 这场由年轻一代主导的"双向奔赴"，不仅让团圆突破了地理的桎梏，更催生出"反向过年"经济的全面崛 起，推动春节消费从"礼品经济"向"体验经济"深度转型。 代际变迁撬动消费转型 "反向过年"经济的崛起，本质是中国家庭经济权力结构与代际观念变迁的经济映射。这场由年轻一代主 导的团圆方式变革，正推动春节消费从"物质馈赠"向"共同体验"深度转型，餐饮、文旅、本地生活服务 等体验类消费成为春节消费市场的主力军。 马年春节的出行市场，彻底打破了传统"单向返乡"的潮汐特征，呈现出低线城市返乡潮与一线城市迎亲 潮交织的双向流动格局，带动城乡出行消费同步升温。 滴滴数据显示，春节期间 ...

流动中国年味浓，人们"马"不停蹄奔向团圆。滴滴出行数据显示，"双向奔赴"成2026年春节出行新看 点，三线及以下城市异地打车(非常驻地打车)订单相比平日上涨95%，"反向过年"带动一线城市打车订 单涨幅创新高。"中国年"激发来华旅游热情高涨，假期入境用户的打车订单量同比增长74%。 滴滴上线多重奖励，并在春运及春节部分出行高峰时段试行上线司机服务费，和司机师傅们共同保障春 节用车需求。在各地主管部门的支持与指导下，滴滴在北京、泉州等地组建春运场站保障车队，作为公 共交通运力的重要补充，为返乡与返程旅客提供安全、便捷、有序的出行服务。 低线城市异地打车上涨95%"反向过年"助力春节团圆"双向奔赴" 春节期间，返乡打车需求依旧旺盛，三线及以下城市异地打车订单相比平日上涨95%，距离阻挡不了回 家的热情，100公里以上远距离订单量相比平日上涨43%。 返乡出行带动下，重庆市垫江县、江苏省沛县等地打车订单同比分别增长43%、21%。为了更好地服务 区县城市，滴滴在下沉市场联合代理商，根据各地区实际情况，优化区县维度的出行体验，提升乘客的 打车需求，助力县域经济发展。截至目前，滴滴授权代理商覆盖全国25个省/自治区，北 ...

新京报贝壳财经讯（记者陈维城）2月24日，滴滴出行数据显示，"双向奔赴"成为2026年春节出行新看 点，三线及以下城市异地打车（非常驻地打车）订单相比平日上涨95%，"反向过年"带动一线城市打车 订单涨幅创新高。"中国年"激发来华旅游热情高涨，假期入境用户的打车订单量同比增长74%。 春节期间，100公里以上远距离订单量相比平日上涨43%。返乡出行带动下，重庆市垫江县、江苏省沛 县等地打车订单同比分别增长43%、21%。常驻三线及以下城市的55岁以上用户在一线及新一线城市的 异地打车订单日均同比上涨45%。 与此同时，由于亲友同行需求多，呼叫六座车的需求较平日上涨141%。餐饮场所和访友探亲成为假期 最常见的用车场景，打车需求分别占比15%和11%。2月17日（正月初一），用滴滴打车访友探亲的订 单同比上涨12%。2月19日—2月21日（正月初三至初五）是使用滴滴打车前往旅游景点的高峰期，打车 需求同比上涨42%。其中，海滩度假、非遗探寻成为主要出游趋势，春节期间前往海滩海岛和非遗景点 的日均打车需求同比分别上涨41%和19%。 此外，用滴滴打车去灯会现场的需求较平日上涨135%。逛庙会的滴滴打车需求比平日上 ...

流动中国年味浓，人们"马"不停蹄奔向团圆。滴滴出行数据显示，"双向奔赴"成2026年春节出行新看点，三线及以下城市异地打车（非常驻地打车）订单相 比平日上涨95%，"反向过年"带动一线城市打车订单涨幅创新高。"中国年"激发来华旅游热情高涨，假期入境用户的打车订单量同比增长74%。 "史上最长春节"带来租车热潮，滴滴租车数据显示，春节租车订单量较去年增长80%，平均租期超6天，前五热门取车城市依次是广州、深圳、北京、成 都、昆明。 返乡出行带动下，重庆市垫江县、江苏省沛县等地打车订单同比分别增长43%、21%。为了更好地服务区县城市，滴滴在下沉市场联合代理商，根据各地区 实际情况，优化区县维度的出行体验，提升乘客的打车需求，助力县域经济发展。截至目前，滴滴授权代理商覆盖全国 25个省/自治区，北至哈尔滨阿城， 南抵海南乐东，西达新疆喀什，东及黑龙江鸡西，织密了县域出行网络。 "反向过年"助力今年春节团圆叙事的"双向迁徙"，常驻三线及以下城市的55岁以上用户在一线及新一线城市的异地打车订单日均同比上涨45%。反向过年与 假期出游叠加作用下，一线城市春节打车需求旺盛，创近年春节打车涨幅新高，其中异地打车订单日均同比 ...

三线及以下城市异地打车上涨 95% 春节期间，返乡打车需求依旧旺盛，三线及以下城市异地打车订单相比平日上涨95%，距离阻挡不了回家的热情，100公里以上远距离订单量相比平日上涨 43%。 返乡出行带动下，重庆市垫江县、江苏省沛县等地打车订单同比分别增长43%、21%。为了更好地服务区县城市，滴滴在下沉市场联合代理商，根据各地区 实际情况，优化区县维度的出行体验，提升乘客的打车需求，助力县域经济发展。截至目前，滴滴授权代理商覆盖全国 25个省/自治区，北至哈尔滨阿城， 南抵海南乐东，西达新疆喀什，东及黑龙江鸡西，织密了县域出行网络。 "反向过年"助力今年春节团圆叙事的"双向迁徙"，常驻三线及以下城市的55岁以上用户在一线及新一线城市的异地打车订单日均同比上涨45%。反向过年与 假期出游叠加作用下，一线城市春节打车需求旺盛，创近年春节打车涨幅新高，其中异地打车订单日均同比上涨20%。春节期间，杭州日均打车订单同比上 涨21%，深圳、重庆、武汉、长沙、广州等一线新一线城市订单均呈现两位数涨幅。 流动中国年味浓，人们"马"不停蹄奔向团圆。滴滴出行数据显示，"双向奔赴"成2026年春节出行新看点，三线及以下城市异地打车 ...

Core Viewpoint - The article discusses recent regulatory actions taken against six travel platform companies in China, focusing on their compliance with financial practices and consumer protection standards [2]. Group 1: Regulatory Actions - The Financial Regulatory Bureau, in conjunction with the Market Regulatory Bureau and the People's Bank of China, held discussions with six travel platforms, including Ctrip, Gaode Map, and Qunar, regarding issues in their lending practices with financial institutions [2]. - The platforms were instructed to standardize their marketing behaviors, avoid misleading promotional language, and clearly disclose loan institution names and credit product information [2]. - Companies are required to enhance customer complaint channels, respond promptly to consumer disputes, and improve service quality to protect consumer rights [2]. Group 2: Compliance Requirements - The Beijing Market Supervision Administration organized a meeting with 12 major platforms involved in online train ticket sales, emphasizing compliance with operational requirements [5]. - Key compliance requirements include prohibiting misleading claims about paid services providing priority ticket purchasing privileges and rectifying misleading promotions related to ticket availability [7]. - Platforms must ensure clear pricing, prominently display additional service costs, and rectify discrepancies between displayed ticket prices and actual payment amounts to safeguard consumer rights [7]. Group 3: Specific Issues Addressed - The meeting highlighted issues with Gaode Dache, including inadequate management of partner ride-hailing platforms, price suppression, and improper emergency response [6]. - Gaode Dache was instructed to strengthen supervision of partner platforms, ensure stable operational strategies, and monitor price fluctuations [6]. - The company must also enhance driver rights protection, improve safety management, and provide better working conditions for drivers, especially during peak travel seasons [6].

Core Insights - Didi is launching various promotional activities and subsidies to support travel during the Spring Festival and Spring Transportation period, including discounts on rides and driver incentives [1][2][3] Group 1: Travel Demand and Promotions - Didi predicts a 45% increase in intercity ride-hailing demand before the Spring Festival compared to the pre-Spring Transportation period [1] - Demand for rides to major transportation hubs like airports and train stations is expected to rise by 40% [1] - Specific increases in demand include a 67% rise for beauty and hair services and a 49% rise for shopping [1] - Didi is offering discounts of up to 60% in over 100 cities starting February 6, with limited-time coupons available for users [2] Group 2: Driver Support and Incentives - Didi plans to distribute 1.1 billion yuan in driver subsidies during the Spring Festival, encouraging drivers to provide quality service [3] - From February 10 to 24, drivers can access various subsidies, including a low-cost commission-free card and a maximum 25% increase in earnings through a revenue acceleration card [3] - Additional incentives include daily rewards for completing specific orders, with potential earnings of up to 140 yuan per day [3] Group 3: Driver Appreciation Initiatives - Didi is hosting "Spring Festival Family Banquets" for drivers in cities like Fuzhou and Shanghai, distributing over 140,000 gift boxes to show appreciation [4] Group 4: Enhanced Travel Experience - Didi has introduced features like "Fare Guardian" and "Trip Guardian" to ensure a smooth travel experience, including fare compensation and priority ride requests [6] - The company is enhancing its real-time guidance features at airports and train stations to facilitate easier pick-up for users [6] - Didi is forming a Spring Transportation support fleet to increase capacity during peak travel times [6]

Core Insights - Didi is launching various promotional activities to enhance travel experiences during the Spring Festival, including discounts and driver incentives [1][4][9] Group 1: Promotional Activities - Didi is offering discounts starting from 60% off on rides during the Spring Festival across over 100 cities [4] - Users can participate in various activities to earn additional discounts, such as 80% off coupons and chances to win further discounts through completing specific ride orders [6][8] - The company has set up a special event for pet-friendly rides, providing discounts for users traveling with pets [6] Group 2: Driver Incentives - Didi plans to distribute 1.1 billion yuan in driver subsidies during the Spring Festival to encourage drivers to provide quality service [9] - Drivers can access multiple incentives, including low-cost commission cards and cash rewards for completing a certain number of rides [9][11] - The company is also introducing a service fee for drivers during peak travel times to enhance their earnings [9] Group 3: Demand Forecast - Didi predicts a 45% increase in intercity ride demand before the Spring Festival, with specific increases of 40% for rides to major transport hubs and 67% for beauty and shopping destinations [1][3] - The peak demand for rides is expected to occur on February 13, with subsequent peaks on February 22 and February 24 [3]

Core Insights - Didi has officially announced a partnership with Hainan Airlines to enhance their membership systems, integrating ground transportation with air travel experiences [1][3] - The collaboration allows members to unlock richer benefits by completing specific challenges, thereby improving the overall travel experience [1][3] - Didi has introduced a promotional activity where users can earn Hainan Airlines' Golden Pigeon Club points when taking rides to and from the airport, adding value to airport travel [1][3] Membership Benefits - The Golden Pigeon Club, part of Hainan Airlines' group, offers a diverse service ecosystem across dining, accommodation, travel, shopping, and entertainment [1][3] - The initial phase of the "Hainan Golden Card Challenge" runs until June 30, allowing Didi members at levels V7 and V8 to complete tasks to quickly achieve VIP membership status in the Golden Pigeon Club [1][3] - VIP members will enjoy high-end services such as access to lounges, priority check-in, and boarding, enhancing travel efficiency and comfort for frequent business travelers [1][3] Additional Promotions - By June 30, 2026, VIP members of the Golden Pigeon Club can obtain 90-day Didi membership cards (V5, V6, V7) through the Hainan Airlines app or the club's website, which include benefits like quick response and no car compensation [2][4] - During the validity of the membership card, members can complete additional tasks to access various rewards, including monthly coupons and co-branded benefits [2][4]