Core Insights - Assembly has launched Scene Modeled Media Attribution (MMA), an enhancement to its STAGE Scene app aimed at transforming marketing measurement and optimization for brands [1][6] - The new app is designed to increase the frequency and detail of marketing mix model outputs while automating data processes for clients [2] Performance Improvements - Brands utilizing Scene MMA can expect an ROI boost of up to 13%, a 26% reduction in modeling time, and an average of 30% cost savings compared to competing platforms [4] - The app resolves discrepancies between various attribution sources, enabling real-time campaign optimization across all media channels [3] Technological Integration - Scene MMA will integrate with STAGE, Assembly's global operating system, and leverage STAGE AI for faster modeling and insights [6] - The app is currently in BETA testing and is expected to be available for clients later this year [6] Industry Recognition - Assembly has achieved Certified Company status with META, showcasing its expertise in utilizing META technologies for digital campaign management [5]

Core Insights - Assembly has appointed Ilana Casser as Executive Vice President of Growth for North America, effective immediately [1][4] - Casser will lead business development efforts, focusing on expanding Assembly's client portfolio and shaping the agency's go-to-market strategy [2][3] - Casser brings over 20 years of experience in marketing and media, having held senior leadership roles at various agencies [2][3] Company Overview - Assembly is a leading global omnichannel media agency that integrates data, talent, and technology to drive growth for esteemed brands [5] - The agency employs over 2,300 professionals across 35 offices worldwide and utilizes its proprietary operating system, STAGE, to execute initiatives [5] - Assembly is committed to social and environmental impact and is a member of Stagwell, a network aimed at revolutionizing marketing [5] Leadership Transition - Jessie Mamey, who previously led growth in North America, has transitioned to the role of EVP, Assembly Lead, focusing on high-potential, performance-driven clients [3] - This transition reflects Assembly's evolved operational structure designed to enhance focus, agility, and opportunity [3]