Media Measurement

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Comscore Achieves Full JIC Certification for National TV Measurement Including Persons-Based Data
Globenewswire· 2025-07-10 12:15
Certification Highlights Comscore’s Leadership in Big Data and Transactable Media MetricsRESTON, Va., July 10, 2025 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that the U.S. Joint Industry Committee (JIC) has expanded Comscore’s certification for its national TV measurement solution to include Personified Demographics, delivered through Comscore’s unique big data methodology. This milestone is in addit ...
IAS to Announce Second Quarter 2025 Financial Results on August 7, 2025
Prnewswire· 2025-07-08 20:06
Core Insights - Integral Ad Science (IAS) will report its second quarter 2025 financial results on August 7, 2025, after market close [1] - A conference call and webcast will be held on the same day at 5:00 p.m. ET to discuss the financial results [2] Company Overview - IAS is a leading global media measurement and optimization platform that provides actionable data to enhance results for advertisers, publishers, and media platforms [3] - The company's software ensures ads are viewed by real people in safe environments, improving return on ad spend for advertisers and yield for publishers [3] - IAS aims to be the global benchmark for trust and transparency in digital media quality [3]
IAS Announces Completion of Expanded Credit Facility
Prnewswire· 2025-06-18 12:00
NEW YORK, June 18, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it has entered into a second amendment to its credit agreement (the "Credit Agreement Amendment") with a syndicate of banks led by PNC Capital Markets LLC, as the joint lead arranger and administrative agent, and HSBC Bank USA, National Association and TD Bank, N.A. as joint lead arrangers and syndication agents. The Credit Agreement Amendment extends ...
IAS to Participate at Upcoming Investor Conference
Prnewswire· 2025-05-20 20:05
NEW YORK, May 20, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that Lisa Utzschneider, CEO, will participate in a fireside chat at the following investor conference:Baird 2025 Global Consumer, Technology & Services ConferenceThursday, June 5, 2025, at 10:15 a.m. ETThe fireside chat will be available via live webcast and archived replay on the IAS investor relations website: https://investors.integralads.com/.About Integ ...
comScore (SCOR) FY Conference Transcript
2025-05-13 18:30
comScore (SCOR) FY Conference May 13, 2025 01:30 PM ET Speaker0 So we're Speaker1 gonna get started. I'm Laura Martin, the senior media and Internet analyst here at Needham and Company, and we're gonna interview John Carpenter at Comscore, CEO of Comscore. Thank you for being here. Speaker2 Thank you. Always a pleasure. Speaker1 So let's start with, like, level setting. Tell us what Comscore is doing now and tell tell us where you guys are in the cross platform measurement space, which was the sort of the g ...
comScore(SCOR) - 2025 Q1 - Earnings Call Transcript
2025-05-06 21:00
Financial Data and Key Metrics Changes - Total revenue for Q1 2025 was $85.7 million, down 1.3% from $86.8 million in the same quarter last year [13] - Adjusted EBITDA for the quarter was $7.4 million, up 2.8% year over year, resulting in an adjusted EBITDA margin of 8.6% [14][15] - The company expects full year revenue for 2025 to be in the low end of the previously provided range of $360 million to $370 million [16][17] Business Line Data and Key Metrics Changes - Content and ad measurement revenue was $73.2 million, slightly up from the prior year, driven by growth in cross platform and local TV offerings [13] - Cross platform revenue increased by 20.5% year over year to $9.7 million, supported by growth in Proximic and Comscore campaign ratings [13] - Syndicated audience revenue decreased by 1.7% to $63.5 million, primarily due to declines in national TV and syndicated digital products [14] - Research and Insight Solutions revenue was down 11.5% to $12.5 million, attributed to lower renewals and timing of deliveries [14] Market Data and Key Metrics Changes - The company noted a cautious approach from advertisers in certain categories, impacting overall performance in the cross platform solution group [8] - The macroeconomic environment has created uncertainty, affecting ad spend, particularly in digital advertising [7] Company Strategy and Development Direction - The company is focused on driving greater adoption of its offerings, particularly for use in TV currency transactions [10] - The rollout of the cross platform content measurement product has been encouraging, addressing an unmet need for clients [11] - Comscore certified deal IDs were announced, aimed at improving targeting and efficiency in programmatic advertising [12] Management's Comments on Operating Environment and Future Outlook - Management expressed caution regarding expectations for Q2 revenues due to macroeconomic uncertainty impacting ad spend [8] - The company anticipates revenue in Q2 2025 to be in line with Q1 and roughly flat compared to Q2 2024, with expectations for revenue growth in the latter half of the year [17] - Management is monitoring industry and economic conditions to align expectations and strategy as needed [18] Other Important Information - The company achieved another accreditation from the MRC for its TV measurement offering, making it the only solution meeting MRC standards for both local and national TV measurement [5][6] - The company is making progress in addressing legacy workflows and technical debt, which has improved operational execution [6] Q&A Session Summary - No questions were raised during the Q&A session, leading to the conclusion of the conference call [19]
Comscore Reports First Quarter 2025 Results
Globenewswire· 2025-05-06 20:05
RESTON, Va., May 06, 2025 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2025. "In the first quarter, we delivered double-digit growth in our Cross-Platform and Local offerings, highlighting continued progress in key areas of our strategy. We also earned additional MRC accreditation of our demos, expanding upon the national and local accreditation we receive ...
Comscore Secures Multi-Season Agreement with The Summit League
Newsfilter· 2025-04-16 12:30
Core Insights - Comscore has entered into a multi-season national and local TV measurement agreement with The Summit League, enhancing the League's ability to analyze viewer demographics and engagement patterns [1][2][3] - This partnership will provide Comscore as the TV measurement provider for the 2024-2025 and 2025-2026 basketball seasons, offering detailed insights into the performance of televised games [2][3] - The agreement marks Comscore's first TV measurement deal with an NCAA Division I athletic conference, solidifying its leadership in sports media measurement [3] Company Insights - Comscore is recognized as a global leader in measuring and analyzing consumer behaviors, providing advanced audience insights across various media platforms [4] - The company combines digital, linear TV, over-the-top, and theatrical viewership intelligence to empower media buyers and sellers [4] Industry Insights - The partnership reflects a growing demand for advanced audience measurement in sports broadcasting, particularly in college basketball [3] - The Summit League aims to leverage this data-driven approach to enhance its sponsorship value and overall media strategy [3]
Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic “Households With” Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data TV Ratings
Globenewswire· 2025-04-08 12:30
Comscore is accredited by the MRC in all 210 local markets and national TV, based on big data device tuning measurementRESTON, Va., April 08, 2025 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been awarded accreditation by the Media Rating Council (MRC) for its household-level TV measurement. This accreditation covers Comscore’s national and local TV Time-Based Grid reports; specifically only hous ...
Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic "Households With" Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data TV Ratings
Newsfilter· 2025-04-08 12:30
Core Insights - Comscore, Inc. has received accreditation from the Media Rating Council (MRC) for its household-level TV measurement, specifically for its national and local TV Time-Based Grid reports focusing on household, age, and gender metrics [1][2][3] Group 1: Accreditation Details - The recent MRC accreditation builds on a previous award, making Comscore the first provider to leverage big data for both local and national TV Time-Based Grid reports for Total Household Rating and Average Audience estimates [2] - Comscore is the only measurement service accredited by the MRC in all 210 local markets based on big data device tuning measurement [2] Group 2: Methodology and Impact - The MRC accreditation signifies that Comscore's methodologies and processes meet established standards for transparency and accountability in measurement [3] - The accreditation process involved a comprehensive independent audit by a CPA firm engaged by the MRC, culminating in approval from the MRC's Board of Directors [4] Group 3: Industry Position - The CEO of Comscore emphasized that this accreditation reinforces the company's leadership in big-data measurement and differentiates it in the evolving multi-currency TV landscape [4] - Comscore's unified measurement system provides advertisers and broadcasters with consistent and geographically precise insights, enhancing their business operations [4] Group 4: MRC's Role - The MRC, established in 1963, is a non-profit industry association aimed at ensuring valid, reliable, and effective measurement services across various media platforms [5]