NEW YORK, Oct. 08, 2025 (GLOBE NEWSWIRE) -- Brag House Holdings, Inc. (NASDAQ: TBH) ("Brag House" or the "Company"), the Gen Z engagement platform operating at the intersection of gaming, college sports, and digital media, today highlighted a recent interview with CEO, Lavell Juan Malloy, on Fintech TV, which was filmed live from the New York Stock Exchange. The full interview is available HERE In the interview, Malloy detailed the Company’s unique media-tech model, which incorporates a fintech-like layer t ...

Core Viewpoint - Brag House Holdings, Inc. is launching a Name, Image, and Likeness (NIL) initiative aimed at helping student-athletes monetize their personal brands through digital collectibles and blockchain technology [1][2][3] Group 1: NIL Initiative Overview - The initiative seeks to empower student-athletes to connect directly with fans and generate revenue through authenticated digital collectibles and unique fan experiences [3][4] - Brag House aims to simplify the creation of digital collectibles using a no-code interface while ensuring compliance with NCAA and other regulations [4][5] - The platform will utilize secure digital ledger technology to facilitate transparent and efficient payments directly to student-athletes' wallets [6] Group 2: Market Context and Growth Potential - The NIL market was valued at approximately $917 million in 2022 and is projected to exceed $1.5 billion by 2027, indicating significant growth potential [7] - The global NFT trading volume surpassed $24 billion in 2023, with sports collectibles being a rapidly growing segment [7] - With over 20 million college students and half a million NCAA athletes in the U.S., the opportunity for Brag House to connect student-athletes with fans through blockchain-backed assets is substantial [8] Group 3: Future Plans and Collaborations - The NIL initiative is set to pilot with select campuses in late 2025, with further updates and collaborations with student-athletes expected as the infrastructure develops [10] - Brag House plans to enhance its NIL opportunities through various campus activations, including the Brag Gators Gauntlet Series and branded loyalty token integrations [11]