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DBG Announces Four Campus Photo Shoots for February, including Two New Universities Launched Under Its NIL Strategic Initiative in the $36.4 Billion Global Licensed Sports Merchandise Market
Globenewswire· 2026-02-05 13:30
Core Viewpoint - Digital Brands Group, Inc. is expanding its Name, Image, and Likeness (NIL) strategic initiative by coordinating four campus photo shoots in February 2026, including two new universities, to enhance its presence in the college apparel sector [1][4]. Group 1: Campus Photo Shoots - The company will conduct photo shoots at the University of Colorado and Vanderbilt University, featuring student athletes and members of sororities and fraternities [2]. - The initiative will also return to the University of Alabama and the University of Mississippi, showcasing female student athletes from their volleyball and softball teams [3]. Group 2: Strategic Initiative and Market Potential - The CEO emphasized the commitment to expanding AVO's presence in the NIL college apparel sector, which is part of a global licensed sports merchandise market projected to grow from $36.4 billion in 2024 to $49.0 billion by 2030 [5]. - The addition of more universities to the initiative indicates the success and traction the company is achieving in this market [4][5]. Group 3: Business Model and Operations - Digital Brands Group operates a diverse range of apparel brands through direct-to-consumer and wholesale channels, focusing on personalized content based on customer data and purchase history [6].
DBG Announces Its First AVO Activation at the University of Mississippi for the Playoff Game
Globenewswire· 2025-12-17 13:30
Core Insights - DBGI Corp. has launched its first activation of the AVO clothing line at the University of Mississippi, coinciding with a home playoff game, as part of its NIL strategic initiative in the $36.4 billion global licensed sports merchandise market [1][5] - The company aims to expand its presence in the NIL college apparel sector, which is projected to grow to $49.0 billion by 2030 [5] Group 1: Product Launch and Promotions - The first Ole Miss product capsule collection is available online, featuring a 25% discount code "HottyToddy" for the duration of the college playoffs [2] - AVO plans to release additional product capsule collections in the upcoming months, including items in Ole Miss "Powder Blue" and "Rebel Red" [2] Group 2: Commitment to Female Athletes - Every purchase from the AVO collection supports female student-athletes at the University of Mississippi through contributions to The Grove Collective's NIL fund, marking a significant initiative aimed at empowering female athletes [3] Group 3: Company Growth and Strategy - The CEO of Digital Brands Group expressed excitement about the program's launch and highlighted significant month-over-month revenue growth, indicating a strong customer value proposition [4] - The company is focused on leveraging data and purchase history to create personalized content and enhance customer engagement, aiming to increase its market share in the apparel sector [6]
Datavault AI Appoints Jeremy Roenick to Help Lead Global NIL Exchange Expansion
Accessnewswire· 2025-12-15 20:38
Core Insights - Datavault AI Inc. has appointed former NHL All-Star Jeremy Roenick as an advisor to enhance its International Name, Image, and Likeness (NIL) Exchange for sports and entertainment [1][4] Group 1: Company Developments - The appointment of Roenick is part of Datavault AI's strategy to accelerate momentum in live sports, global events, and fan engagement, including collaborations with the World Boxing Council and the Dream Bowl [2] - The International NIL Exchange aims to modernize the licensing, valuation, and management of NIL rights globally, utilizing Datavault AI's patented technologies [5][12] - The platform is designed to provide a compliant, scalable, and athlete-first infrastructure for monetization, enabling authenticated NIL assets to be indexed and valued [2][5] Group 2: Leadership and Vision - Jeremy Roenick brings extensive experience in professional hockey, having played over 1,200 NHL games and scored 513 goals, which aligns with Datavault AI's mission to empower athletes and entertainers [3][9] - Roenick's role will involve guiding the strategic direction of the NIL Exchange, ensuring it meets the needs of various stakeholders in diverse regulatory environments [4][10] - Datavault AI's leadership emphasizes the importance of combining advanced technology with trusted voices from professional sports to enhance the platform's credibility and effectiveness [7][8] Group 3: Technological Innovations - The International NIL Exchange leverages Datavault AI's patented Data Vault, оDataScore, and оDataValue AI engines to create a secure digital marketplace for rights holders [5][6] - The platform's architecture allows institutions to customize NIL programs while ensuring compliance, transparency, and accountability [11] - By integrating AI-driven data intelligence with robust digital infrastructure, Datavault AI aims to establish a long-term operating system for the evolving economics of sports and entertainment [12]
DBG ANNOUNCES AVO CUSTOM CRIMSON OUT TEE TO BE DISTRIBUTED DURING ALABAMA VS CLEMSON GAME ON WEDNESDAY, DECEMBER 3RD
Globenewswire· 2025-12-03 14:00
Core Insights - AVO Clothing is launching a custom Crimson Out tee for the Alabama vs Clemson game, marking its first partnership with the Alabama Crimson Tide basketball team [1][2] - The event will feature model and influencer Sydney Thomas, providing a meet-and-greet opportunity for fans [4] Company Overview - Digital Brands Group, Inc. (DBG) is the parent company of AVO Clothing, which focuses on direct-to-consumer apparel made in the USA, emphasizing premium quality and community impact [6][9] - AVO Clothing aims to redefine collegiate fashion and women's sports through purpose-driven initiatives and collaborations with student-athletes [7] Revenue and Growth - AVO has seen significant month-over-month revenue growth since launching its influencer events, indicating a successful amplification model [3] - Yea Alabama will receive a 20% royalty on revenue from the AVO x Yea Alabama apparel collection, highlighting a revenue-sharing strategy [5] Community Engagement - AVO is committed to generating NIL market-driven opportunities for female student-athletes, making it one of the first initiatives focused specifically on this demographic [5] - Monthly drops of apparel collections are co-designed with student-athletes and university partners to ensure relevance and authenticity [7][8]
Advisors Say New NIL Rules Create Opportunity, Challenges With Athlete Clients
Yahoo Finance· 2025-10-09 15:36
Core Insights - The ability for college athletes to monetize their name, image, and likeness (NIL) has created both opportunities and challenges for financial advisors [1][2] - Financial advisors emphasize the need for education and guidance for young athletes who receive large paychecks [2][4] Group 1: Changes in Regulations - The NCAA changed rules in 2021 to allow college athletes to profit from endorsements, subscriptions, and licensing deals [3] - A recent federal judge approved a $2.8 billion lawsuit settlement that allows schools to pay student athletes directly, in addition to traditional tuition scholarships [3] Group 2: Financial Advisory Challenges - Financial advisors report that working with athlete clients requires significantly more effort compared to traditional clients, often due to late engagement with financial planning [2] - Advisors highlight the importance of educating athletes about basic financial concepts, such as the difference between stocks and bonds, and understanding taxes [4] Group 3: Family and Social Dynamics - Family and friends can pose challenges for athletes experiencing sudden wealth, with advisors noting that relatives often seek financial assistance [5] - Advisors recommend providing athletes with business cards to manage requests from family and friends effectively [5]
Hoverboards that don’t actually hover… could they have had a better name? #VersionHistory
The Verge· 2025-10-05 15:01
Why the hell are these things called hoverboards. They don't hover. Yeah, fair point taken.But they are hoverboards and they they they just are hoverboards. There was never any other good name to call them. You know, I I where that comes from, I don't even really remember.Again, this there was this sort of cultural thing happening, like I said, at the same time where hoverboards were in our mind in a way that they hadn't been in years prior. And so, you know, I think it just it became a good shortorthhand f ...
X @Bloomberg
Bloomberg· 2025-10-03 13:32
Revenue Generation Pressure - Universities face pressure to discover innovative revenue streams [1] - This pressure stems from a landmark federal settlement concerning athletes' name, image, and likeness [1]
Venmo Teams Up with Quarterback Drew Allar to Launch Penn State Venmo Debit Card
Prnewswire· 2025-09-25 13:00
Core Insights - Venmo has launched a new Name, Image, and Likeness (NIL) partnership with Penn State Quarterback Drew Allar, introducing a special edition Penn State Venmo Debit Mastercard aimed at students, alumni, and fans [1][2] - The Venmo Debit Card offers exclusive perks and rewards for everyday purchases, enhancing the gameday experience for users [2][4] - Venmo Hall, a new fan destination, will debut during the Penn State 'White Out' game, featuring various activities and exclusive merchandise for Venmo Debit Card users [3][4] Company Initiatives - The Venmo Debit Card is now available for several universities, including Penn State, Michigan State, and others, providing users with access to limited-time offers and rewards [2][4] - Venmo is expanding its brand presence on college campuses through a fully integrated marketing campaign that includes in-stadium promotions, social media, and streaming platforms [6][7] - The campaign aims to highlight the connection between college sports and campus life, showcasing how users can utilize their Venmo balance for various purchases [6][7] Marketing Strategy - Venmo Hall will travel to various universities, creating memorable experiences for students and fans while promoting school pride [4] - The partnership with athletes like Drew Allar and others aims to enhance brand visibility and engagement within the college sports community [2][6] - Venmo's marketing efforts are designed to resonate with the campus culture, making it easier for users to engage with the brand during gameday events [4][6]
SLING TV UNVEILS "STREAM TEAM" LINEUP: 10 COLLEGE FOOTBALL PLAYERS SIGNED TO $4.99 NIL DEALS
Prnewswire· 2025-09-12 10:00
Core Insights - Sling TV has launched a unique $4.99 Day Pass subscription, introducing a new approach to Name, Image, and Likeness (NIL) deals by signing college football players for one-day contracts [1][2][3] Group 1: Sling TV's New Offerings - The new Sling Orange subscription includes Day, Week, and Weekend Passes, aimed at redefining streaming services [2] - The $4.99 NIL deal is designed to celebrate college athletes without the need for large financial commitments, contrasting with traditional NIL contracts [2][3] Group 2: Stream Team and Participants - The inaugural "Stream Team" consists of 10 college football players selected for their on-field skills and off-field personalities, representing various prominent universities [3][4] - The players include athletes from institutions like the University of Alabama, Clemson University, and the University of Georgia, showcasing a diverse range of talent [4] Group 3: Fan Engagement - Sling TV is encouraging fan participation through a sweepstakes where fans can win their own $4.99 NIL deal and a year of Sling Orange [5] - The initiative aims to engage college football superfans, highlighting their passion and loyalty to the sport [6] Group 4: Company Background - Sling TV is a leading live streaming service offering over 700 channels, including a variety of subscription options tailored to different audiences [7] - The company is recognized for its extensive foreign-language programming, catering to diverse U.S. households [7]
Brag House and Gators Athletics Score Big Again with Successful "Brag Gators Gauntlet: Preseason Edition"
GlobeNewswire News Room· 2025-07-30 12:30
Core Insights - Brag House Holdings, Inc. successfully concluded the "Brag Gators Gauntlet: Preseason Edition," enhancing engagement among Gen Z in gaming and college sports [1][4] - The event featured a tournament based on EA College Football 26, showcasing Gators student athletes and promoting community interaction [2][3] - The series will continue with a "Football Edition" in the fall, integrating Name, Image, and Likeness (NIL) opportunities with digital engagement [6][7] Event Highlights - The tournament took place virtually on July 19, 2025, and included participation from notable Gators athletes discussing their experiences [2][3] - Participants competed for scholarships and cash prizes, with the champion receiving $1,000 and additional prizes for second and third places [4] - A Charity Match was held, resulting in a $500 donation to the B. Lou Foundation, showcasing the positive impact of the gaming community [5] Strategic Focus - Brag House aims to redefine fan engagement by merging college sports with gaming, creating new opportunities for students and universities [7] - The company emphasizes building authentic, gamified experiences that connect fans, students, and university athletics [4][6] - Learfield, a partner in the event, enhances college athletics through its extensive media and technology platforms, driving revenue and fan engagement [8][9]