AppLovin (APP) stock was on a losing streak in the final week of 2025 and the first trading session of the new year wasn’t any kinder to the mobile technology company either. On Friday, the Nasdaq-listed firm lost another 8%, sinking below its 50-day moving average (MA) that’s widely seen as an indicator of accelerated bearish momentum ahead. More News from Barchart Including today’s losses, AppLovin shares are down more than 15% versus their December high. www.barchart.com Should You Buy AppLovin St ...

来源：环球市场播报 AppLovin（APP）周三尾盘下跌2.9%。券商Wedbush指出其合作伙伴Unity（U）正在实现扭亏为盈，同 时认为AppLovin在移动广告领域占据主导地位。 AppLovin与Unity两家公司关系密切，Unity是一个帮助创作者将灵感转化为实时3D内容的领先平台， AppLovin则为Unity开发者提供广告和营销支持，以促进其应用的商业化和用户获取。 ...

Core Insights - AppLovin is recognized as the dominant player in the mobile advertising sector, while Unity is noted for its successful turnaround efforts according to Wedbush Securities [2] - AppLovin possesses a significant data advantage, with its MAX platform servicing a large portion of the mobile gaming market [2]

Core Viewpoint - AppLovin Corporation is recognized as a significant player in the AI and mobile advertising market, with Jefferies raising its price target to $860.00 and maintaining a "Buy" rating due to strong growth potential in advertising and margin scalability [1][2]. Group 1: Revenue Growth Potential - Jefferies analysts anticipate a near and medium-term upside to revenue estimates in AppLovin's advertising business, indicating confidence in its growth trajectory [2]. - The company is expected to maintain over 30% growth in its advertising business over the next few years, driven by expansion into e-commerce and other verticals beyond gaming [3]. Group 2: Profitability and Margin Potential - Analysts project that AppLovin may achieve a long-term adjusted EBITDA margin of 80%, showcasing its significant profitability potential [3]. Group 3: Market Position and Expansion - AppLovin is viewed as an "emerging leader in the mobile advertising market," with expectations of expanding its operations beyond gaming, which is seen as a catalyst for future revenue growth [2][3].

作为移动营销领域的权威第三方机构，AppsFlyer凭借十年发布《广告平台综合表现报告》的积累，以真实数据为基石，为行业 呈现了一幅动态广告平台发展、演进的竞争图景。在AppsFlyer 2025版报告中，其对广告行业的洞察既涵盖格局重构的宏观趋 势，也触及素材优化、技术赋能的微观变革，更明确了未来的核心增长赛道，为广告主与平台方提供了关键决策参考。 AppsFlyer大中华区总经理王玮博士在接受媒体采访时表示，在分布式竞争时代，行业的格局整体会更加分散，广告主的预算在 不同渠道的分配会比以前更加均衡。 隐私新政与AI技术的双重冲击，彻底打破了移动广告行业此前"双寡头主导"的格局，推动市场进入"分布式竞争时代"。 AppsFlyer数据显示，早年间Google、Meta两大平台曾一度占据全球广告主60%的投放预算，而2025年这一比例已显著下降，预 算跨渠道分配愈发均衡。与此同时，预算向头部平台集中的趋势并未逆转，只是"头部"的定义从"两强"扩展为"前十家左右的平 台"——全球排名前五的媒体渠道中60%实现年度增长，6至10名的增长比例更是高达80%。 这一趋势背后，是广告主的"风险分散"与"效率优先"双重诉 ...

SoftBank Group Corp. has agreed to sell a large portion of its stake in InMobi Pte back to the mobile advertising company for about $250 million, unwinding much of an investment that created India’s first unicorn in 2011.InMobi will repurchase the shares to reduce SoftBank’s holding to less than 10% from more than 30%, people familiar with the matter said, asking not to be identified discussing private information. The transaction is part of a broader cap-table reshuffle as InMobi prepares for a potential ...

SoftBank has agreed to sell a large portion of its stake in InMobi back to the mobile advertising company for about $250 million, unwinding much of an investment that created India’s first unicorn in 2011 https://t.co/Ue2zdSyAan ...

Core Insights - The 18th edition of the AppsFlyer Advertising Platform Performance Report marks the 10th anniversary of the report, highlighting a significant recovery in the global mobile application market, with in-app purchase (IAP) revenue expected to exceed $150 billion in 2024, a 13% year-on-year increase, the highest growth rate since 2021 [1][2] - The growth is primarily driven by non-gaming applications, which saw a 25% increase in spending, while AI application downloads surged over 200%, indicating a strong upward trend in the market [1][2] Advertising Budget Trends - The report indicates a rebound in mobile advertising budgets for 2025, with iOS contributing significantly to this growth. Budget allocation reflects a dual trend of "concentrated investment" and "selective expansion" [2] - Concentrated investment is evident as 60% of the top five media channels experienced year-on-year growth, while 80% of channels ranked 6-10 also saw increases. In contrast, only 30% of channels ranked 11-20 showed growth, indicating a strategic shift towards proven effective channels [2] - On the Android side, spending remains focused on top media, while iOS advertisers are diversifying their investments across mid-tier channels, suggesting a more balanced approach [2] Report Methodology Changes - Due to the implementation of Apple's App Tracking Transparency (ATT) framework, the report's statistical methods and ranking dimensions underwent significant adjustments in 2023. However, it continues to categorize data into gaming and non-gaming segments for both iOS and Android platforms [3][4] - The report analyzed 92 media channels based on 39,000 applications, 16.2 billion paid activations, and 9.6 billion re-engagement conversions, introducing a new "Creative Index" to evaluate media channel performance [3][4] Gaming Market Insights - The global mobile gaming market peaked at $58.8 billion in 2021 but has since stabilized between $53 billion and $57 billion, indicating a shift towards refined operations and structural adjustments [5] - The report provides a comprehensive ranking of media channels for gaming applications, with notable performances from platforms like Search Ads, AppLovin, and Google Ads across both iOS and Android [8][9] Non-Gaming Market Dynamics - In the non-gaming sector, the top media channels remain stable, with Apple Ads, Meta, Google, TikTok for Business, and Snapchat leading the competition. The focus is on deeper engagement in niche scenarios and user lifecycle value [23][27] - The report highlights the emergence of new media channels in the mid-tier segment, indicating a dynamic shift in the advertising landscape [23] Creative Index Insights - The newly introduced Creative Index evaluates the effectiveness of various ad formats, focusing on user engagement and conversion drivers. It assesses performance across different ad types, including animation, live-action, and user-generated content (UGC) [40][41] - In the gaming sector, AppLovin leads in overall creative performance, particularly in "playable" and "animation + live-action" categories, while TikTok for Business shows strong results in UGC [41][42]

Core Insights - Digital Turbine, Inc. reported a total revenue of $140.4 million for the second quarter of fiscal 2026, reflecting an 18% year-over-year growth compared to $118.7 million in the same quarter of fiscal 2025 [4][8] - The company experienced a GAAP net loss of $21.4 million, or ($0.20) per share, which is an improvement from a net loss of $25.0 million, or ($0.24) per share, in the second quarter of fiscal 2025 [5][8] - Non-GAAP adjusted net income for the second quarter of fiscal 2026 was $16.5 million, or $0.15 per share, compared to $5.5 million, or $0.05 per share, in the prior year [5][8] - Non-GAAP adjusted EBITDA reached $27.2 million, representing a significant year-over-year growth of 78% from $15.3 million in the second quarter of fiscal 2025 [6][8] - The company has raised its full-year revenue outlook for fiscal 2026 to between $540 million and $550 million [7] Financial Performance - Total revenue for the second quarter of fiscal 2026 was $140.4 million, up from $118.7 million in the same quarter of the previous year, marking an 18% increase [4][8] - On Device Solutions revenue was $96.5 million, while App Growth Platform revenue was $44.7 million for the second quarter [4] - Non-GAAP free cash flow totaled $7.0 million, an increase of $22.7 million compared to the same quarter in fiscal 2025 [8] Management Commentary - The CEO, Bill Stone, highlighted the accelerating business momentum and strong demand for the company's platform, which contributed to exceeding expectations in both top and bottom-line results [3] - The company expresses high confidence in its strategy to capture a significant market opportunity estimated at half a trillion dollars [3]

Core Insights - UiPath and AppLovin are leveraging artificial intelligence to transform their respective sectors, with UiPath focusing on robotic process automation (RPA) and AppLovin on mobile advertising technology [1][11] UiPath Overview - UiPath is a leader in the RPA market, which is expected to grow significantly in the coming years, positioning the company to capitalize on the increasing demand for AI-driven solutions [3][6] - Strategic partnerships with major technology firms like Microsoft, Amazon, and Salesforce enhance UiPath's credibility and expand its capabilities within broader enterprise ecosystems [4] - UiPath boasts a high customer retention rate of 108%, with Q2 fiscal 2026 revenues reaching $362 million, a 14% year-over-year increase, and annual recurring revenues of $1.72 billion, reflecting strong customer loyalty [5][10] - The company is well-positioned to maintain its leadership in the evolving RPA and enterprise automation sector due to its global presence and focus on intelligent automation [6] AppLovin Overview - AppLovin has established itself in mobile advertising, particularly with the launch of its AI engine, Axon 2, which has significantly improved ad performance and quadrupled advertising spend on its platform [7][9] - The estimated annual run rate for ad spend from gaming clients has reached $10 billion, positioning AppLovin among the top global ad tech firms by valuation [7] - Financially, AppLovin reported a 77% year-over-year revenue increase in Q2 2025, with adjusted EBITDA rising 99% and net income soaring 156%, indicating strong market demand and operational efficiency [9][14] Financial Estimates - The Zacks Consensus Estimate for UiPath indicates a 10% year-over-year growth in sales and a 23% increase in EPS for fiscal 2026 [10] - For AppLovin, the Zacks Consensus Estimate suggests a 17% growth in sales and a remarkable 103% increase in EPS for 2025 [14] Valuation Comparison - UiPath's forward sales multiple is 5.54X, above its 12-month median of 4.27X, while AppLovin's forward sales multiple stands at 30.85X, significantly higher than its median of 20.24X [17] Investment Recommendation - UiPath is considered a more balanced and sustainable long-term investment due to its deep enterprise integration, high customer retention, and strategic partnerships, while AppLovin, despite its impressive growth, carries higher valuation risk [18]