Core Insights - Domo has partnered with Formula 1 driver Alex Albon to demonstrate the impact of data on performance in both racing and business contexts [2][4][6] - The collaboration will run through the 2026 season and includes various initiatives aimed at enhancing fan engagement and showcasing data-driven decision-making [2][4][5] Partnership Details - The partnership will feature behind-the-scenes storytelling, data-driven fan experiences, and integrations that highlight the synergy between data insights and human instinct [2][3][4] - Key initiatives include exclusive content, interactive experiences at Domo's Domopalooza 2026 event, VIP hospitality opportunities at select races, and digital integrations across Albon's channels [5][6] Company Background - Domo is an AI and Data Products platform that enables businesses to leverage data and AI for improved decision-making and performance [7] - The platform supports users in preparing, visualizing, automating, and distributing data products, ultimately driving measurable value for businesses [7]