Research and Measurement

Search documents
Cint Secures Significant Capital to Advance Strategic Transformation and Growth in Core Markets
Globenewswire· 2025-06-10 13:00
Newly 60 Million USD equivalent investment supports new operating model, accelerates platform unification, and bolsters U.S. and global market ambitionsNEW YORK, June 10, 2025 (GLOBE NEWSWIRE) -- Cint, the global leader in research and measurement technology, announced the successful completion of a SEK 596 million (~USD 60 million) rights issue, following an oversubscribed offering to existing shareholders. This new capital supports Cint’s multi-phase strategic transformation plan and fuels continued growt ...
Cint Awarded BPI’s Most Loved Workplace Certification and Named in Newsweek's Top 100 Most Loved Places to Work
Globenewswire· 2025-05-27 16:58
NEW YORK, May 27, 2025 (GLOBE NEWSWIRE) -- Cint, the global leader in research and measurement technology, has become certified as a Most Loved Workplace® backed by the research and analysis of Best Practice Institute (BPI). The recognition also earns Cint a coveted spot in the top 50 of Newsweek’s 2025 Global Top 100 Most Loved Workplaces® list. Most Loved Workplace® validation provides the most comprehensive look at workplace sentiment for organizations today. "At Cint, we believe that culture is built by ...
Cint Study Finds Growing Economic Uncertainty Among Consumers
Globenewswire· 2025-05-08 13:00
Consumer Sentiment and TV Viewing Habits - Cint's research indicates that 73% of U.S. respondents consider affordability a significant factor in their summer travel plans, with 39% labeling it a major concern [6] - 62% of respondents primarily consume TV via streaming services, nearly doubling the combined viewership of traditional cable (24%) and satellite (8%) television [1][2] - 60% of respondents report that the current economic and political climate is influencing their choice of travel destinations [6] Advertising Implications - There is a strong consumer preference for ad-free tiers on streaming platforms, with over half of respondents likely to stop using a service if bombarded with ads [2] - The rise of streaming and the shift in consumer behavior present dynamic opportunities for advertisers to focus on delivering personalized and meaningful ad experiences [3] - Smaller audiences tuning into Connected TV (CTV) ads may impact ad pricing as consumers become more budget-conscious [2] Economic Influence on Consumer Behavior - Economic uncertainty is influencing consumer spending trends, particularly in summer travel plans, which can serve as an early indicator of broader spending behavior [3] - 58% of respondents say the economic climate is impacting their transportation choices for summer travel [6]