Core Viewpoint - Qingyuan Si Miao Rice is establishing itself as a significant player in the Yangtze River Delta market, showcasing its quality and brand at the 2025 China International Grain and Oil Expo, thereby connecting northern Guangdong's ecological agriculture with the consumption market in the Yangtze River Delta [2][3][67]. Group 1: Event Overview - The 21st China International Grain and Oil Products and Equipment Technology Exhibition opened on October 30 in Hangzhou and will last until November 1 [4][5]. - Qingyuan Si Miao Rice made a grand appearance at the exhibition, supported by the Guangdong Province Si Miao Rice cross-county cluster industrial park project [6][7]. Group 2: Product Quality and Features - Qingyuan Si Miao Rice is characterized by its long, translucent grains, rich aroma, and excellent quality, benefiting from the fertile sandy loam and suitable climate conditions in the region [22][23]. - In 2024, the planting area for Qingyuan Si Miao Rice reached 1.5604 million acres, with a comprehensive output value of 6.457 billion yuan [24]. Group 3: Market Strategy and Expansion - The exhibition served as a strategic step for Qingyuan Si Miao Rice to expand into the Yangtze River Delta market, with local buyers expressing interest in high-end supermarkets and restaurants [52][54]. - The industry has formed a complete supply chain, with six modern processing centers capable of handling over 1,000 tons daily, and 68 drying centers with a storage capacity of 420,000 tons [58][59]. Group 4: Brand Development and Future Plans - Qingyuan Si Miao Rice presented itself under a unified regional public brand, allowing nine enterprises to showcase their strengths collectively, enhancing brand visibility and market penetration [40][41]. - The Qingyuan Rice Industry Association plans to implement a comprehensive branding strategy in 2025, focusing on brand operation, promotional tours, and multimedia communication to establish industry benchmarks [49].

Market Overview - The Black Rice Market grew from USD 9.38 billion in 2024 to USD 10.13 billion in 2025, with an expected CAGR of 8.30%, reaching USD 15.14 billion by 2030 [1][13] - Technological advancements and innovative production methods have significantly improved crop yields and nutritional quality of black rice [1] Market Dynamics - Increasing consumer awareness regarding health and wellness is driving demand for products that offer taste and long-term health benefits [2] - Automation and data analytics are being leveraged by market stakeholders to predict crop outcomes and streamline supply chains, enhancing product quality and distribution frameworks [2] Regional Insights - In the Americas, health consciousness and demand for organic products are key drivers of market expansion [4] - Europe, the Middle East, and Africa are experiencing gradual uptake of black rice due to evolving dietary habits and increased disposable incomes [5] - The Asia-Pacific region is transitioning black rice from a niche product to a mainstream staple, benefiting from both traditional culinary practices and modern health trends [6] Key Companies - Notable companies driving market trends include Bgreen Food, Bhu Tatva Agro, and Brijnandan Agro Farmer Producer Company LTD., focusing on sustainable practices and innovative applications [7][8] - Companies like NatureLand Organic Foods and Lotus Foods are recognized for their commitment to organic and sustainable agriculture, enhancing consumer trust [8][9] Recommendations for Industry Leaders - Industry leaders are encouraged to invest in research and development for novel applications of black rice, particularly in nutraceuticals and skincare [11] - Diversifying distribution channels and strengthening online retail presence can significantly increase visibility and sales [12]