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Pernod Ricard sells Spanish online wine group Bodeboca to Decántalo
Yahoo Finance· 2025-09-23 12:56
Decántalo has acquired its direct competitor Bodeboca from Pernod Ricard, creating what the company says is now the largest online wine retail group in Europe. According to the Spanish online wine retailer, the merger is set to provide a combined estimated turnover of €50m ($58.9m) by the end of 2025 – with the aim of reaching €80m by 2028. Both brands will now be part of the Melchior Wine & More group, alongside French e-commerce platform Le Petit Ballon. Financial terms for the buyout have not been di ...