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X @Forbes
Forbes· 2025-11-28 15:00
Branding & Marketing - The article discusses how a whisky brand, potentially named "SirDavis," took a backseat to Beyoncé in its marketing strategy [1] - The focus is on the marketing approach and brand positioning within the context of a celebrity association [1]
X @Forbes
Forbes· 2025-11-20 02:50
How A Whisky Legend Took A Backseat To Beyoncé To Create SirDavis https://t.co/RQYeoQKcuB ...
X @Avalanche🔺
Avalanche🔺· 2025-11-19 17:53
You'll enjoy this.Aged for over 50 years. 1/1. Tokenized. Fine Whisky.https://t.co/zBPw1hQVB4SUNTORY WEB3 (@SuntoryWeb3):A legacy reimagined.Introducing @bowmore ARC-54 Bottle No.128, one of only 130 ever made. A rare expression aged for over half a century.Now tokenised with digital proof of ownership, powered by @avax.Discover more: https://t.co/QMtZogY5qX#Bowmore #Avalanche https://t.co/Gvxw0HABYD ...
X @Solana
Solana· 2025-10-22 02:08
RT WhiskyTitan (@web4O)Step 1. Get Solana 💳 From GeminiStep 2. Buy 🥃 on BAXUSStep 3. Use coinflow for 💳 checkoutStep 4. Earn 💳 Rewards in SOLStep 5. Earn 6.7% yield on SOL rewardsStep 6. Use SOL rewards to buy 🥃Step 7. Drink your profits https://t.co/gdueFlTA4D ...
Pernod Ricard sells Spanish online wine group Bodeboca to Decántalo
Yahoo Finance· 2025-09-23 12:56
Core Insights - Decántalo has acquired Bodeboca from Pernod Ricard, forming the largest online wine retail group in Europe [1][2] - The merger is projected to generate a combined turnover of €50 million ($58.9 million) by the end of 2025, with a target of €80 million by 2028 [1] - Both brands will operate under the Melchior Wine & More group, which includes Le Petit Ballon [1] Company Strategy - Decántalo aims to combine scale with specialization while maintaining each brand's identity [2] - The company plans to strengthen its leadership in Spain and expand into the European market [2] - Bodeboca will continue to focus on private sales, catering to a community of over 2 million users in Spain [2] Market Position - Decántalo's international logistics expertise, which accounts for 75% of its turnover outside Spain, will be leveraged post-acquisition [2] - The acquisition enhances Decántalo's competitive position across Europe while preserving the essence of each brand [3] - Bodeboca is recognized as a strong Spanish brand that adds value to the portfolio of Melchior Wine & More [3] Industry Context - Pernod Ricard is actively reshaping its portfolio, having sold various assets including Bodeboca [3] - The sale aligns with Pernod's direct-to-consumer strategy, which includes The Whisky Exchange acquired in 2021 [4]
X @Forbes
Forbes· 2025-09-16 20:30
Whisky Or Art? Inside The Extraordinary $55,000 Old Pulteney Polaris https://t.co/m1uDXpbO1t https://t.co/VotOFaWkf6 ...
X @Forbes
Forbes· 2025-09-15 04:30
Whisky Or Art? Inside The Extraordinary $55,000 Old Pulteney Polaris https://t.co/dXaX5F153A https://t.co/KYHF5nfrim ...
X @Forbes
Forbes· 2025-09-13 10:00
Whisky Or Art? Inside The Extraordinary $55,000 Old Pulteney Polaris https://t.co/aW27L6u4R7 https://t.co/TesI9TEqZQ ...
X @Forbes
Forbes· 2025-09-12 10:30
Whisky Or Art? Inside The Extraordinary $55,000 Old Pulteney Polaris https://t.co/BW5tKuZz9c https://t.co/JevOIPGHlU ...
X @Forbes
Forbes· 2025-09-12 03:00
Product Highlight - Old Pulteney Polaris 威士忌售价高达 55,000 美元,引发关于其价值定位的讨论,是艺术品还是单纯的威士忌 [1] Industry Trend - 威士忌行业正在探索高端化和奢侈品路线,将产品定位为收藏品或艺术品,以吸引特定消费群体 [1]