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Pernod Ricard sells Spanish online wine group Bodeboca to Decántalo
Yahoo Finance· 2025-09-23 12:56
Core Insights - Decántalo has acquired Bodeboca from Pernod Ricard, forming the largest online wine retail group in Europe [1][2] - The merger is projected to generate a combined turnover of €50 million ($58.9 million) by the end of 2025, with a target of €80 million by 2028 [1] - Both brands will operate under the Melchior Wine & More group, which includes Le Petit Ballon [1] Company Strategy - Decántalo aims to combine scale with specialization while maintaining each brand's identity [2] - The company plans to strengthen its leadership in Spain and expand into the European market [2] - Bodeboca will continue to focus on private sales, catering to a community of over 2 million users in Spain [2] Market Position - Decántalo's international logistics expertise, which accounts for 75% of its turnover outside Spain, will be leveraged post-acquisition [2] - The acquisition enhances Decántalo's competitive position across Europe while preserving the essence of each brand [3] - Bodeboca is recognized as a strong Spanish brand that adds value to the portfolio of Melchior Wine & More [3] Industry Context - Pernod Ricard is actively reshaping its portfolio, having sold various assets including Bodeboca [3] - The sale aligns with Pernod's direct-to-consumer strategy, which includes The Whisky Exchange acquired in 2021 [4]
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Avalanche🔺· 2025-09-11 15:59
Using Tokenized Whisky to Reshape the Collector Experience with Suntory https://t.co/bh5JYqImZj ...