We are back with our series Women Mean Business. Today's guest is one of the leading pioneers in the clean beauty movement. Greg Renfruit is the founder of a new brand.It is called Counter. You're seeing pictures of it on your screen. It might feel familiar though.Her mission is to set a definitive standard of clean beauty for the future. RunF's entrepreneurial spirit runs deep. She's actually started four businesses over the course of her career.The first is just 19 years old. But her first beauty company ...

Financial Performance - ELF earnings beat expectations, but revenue of $344 million was $22 million short of estimates [1] - Shares are currently down 16% [1] - Guidance for earnings and revenue are both well short of the current consensus [1] Cost Analysis - Gross margins decreased by 165 basis points, driven by higher tariffs [1]

Brand Influence - Rhode has become one of beauty's more influential labels [1] - Rhode has changed the way many young women think about makeup and skin care [1] Key Person - Hailey Bieber is the founder of Rhode [1]