Core Viewpoint - Digital Brands Group, Inc. is expanding its Name, Image, and Likeness (NIL) strategic initiative by coordinating four campus photo shoots in February 2026, including two new universities, to enhance its presence in the college apparel sector [1][4]. Group 1: Campus Photo Shoots - The company will conduct photo shoots at the University of Colorado and Vanderbilt University, featuring student athletes and members of sororities and fraternities [2]. - The initiative will also return to the University of Alabama and the University of Mississippi, showcasing female student athletes from their volleyball and softball teams [3]. Group 2: Strategic Initiative and Market Potential - The CEO emphasized the commitment to expanding AVO's presence in the NIL college apparel sector, which is part of a global licensed sports merchandise market projected to grow from $36.4 billion in 2024 to $49.0 billion by 2030 [5]. - The addition of more universities to the initiative indicates the success and traction the company is achieving in this market [4][5]. Group 3: Business Model and Operations - Digital Brands Group operates a diverse range of apparel brands through direct-to-consumer and wholesale channels, focusing on personalized content based on customer data and purchase history [6].

Core Insights - DBGI Corp. has launched its first activation of the AVO clothing line at the University of Mississippi, coinciding with a home playoff game, as part of its NIL strategic initiative in the $36.4 billion global licensed sports merchandise market [1][5] - The company aims to expand its presence in the NIL college apparel sector, which is projected to grow to $49.0 billion by 2030 [5] Group 1: Product Launch and Promotions - The first Ole Miss product capsule collection is available online, featuring a 25% discount code "HottyToddy" for the duration of the college playoffs [2] - AVO plans to release additional product capsule collections in the upcoming months, including items in Ole Miss "Powder Blue" and "Rebel Red" [2] Group 2: Commitment to Female Athletes - Every purchase from the AVO collection supports female student-athletes at the University of Mississippi through contributions to The Grove Collective's NIL fund, marking a significant initiative aimed at empowering female athletes [3] Group 3: Company Growth and Strategy - The CEO of Digital Brands Group expressed excitement about the program's launch and highlighted significant month-over-month revenue growth, indicating a strong customer value proposition [4] - The company is focused on leveraging data and purchase history to create personalized content and enhance customer engagement, aiming to increase its market share in the apparel sector [6]

Core Viewpoint - Digital Brands Group, Inc. has amended its PIPE Financing to include an additional investment of approximately $1,500,000, enhancing its capital structure and providing further funding for its operations [1][3]. Group 1: PIPE Financing Details - The Company entered into a Securities Purchase Agreement on August 8, 2025, for the sale of up to 14,031.25 shares of Series D Convertible Preferred Stock to accredited investors, convertible into common stock at a price equal to 80% of the lowest closing price over the prior five trading days [2]. - An amendment to the Purchase Agreement was made on September 23, 2025, allowing for the sale of an additional 1,875 shares of Series D Preferred Stock to an additional accredited investor, with a total cash purchase price of $1,500,000 and a stated value of $2,156,250 [3][4]. - The additional Series D Shares will have the same conversion terms as those issued at the Initial Closing, with the anticipated closing date for this transaction set for September 26, 2025 [4]. Group 2: Registration and Compliance - The securities offered in the PIPE Financing have not been registered under the Securities Act of 1933 and are only available to accredited investors, with the Company agreeing to file registration statements with the SEC for the resale of the unregistered shares [6]. - The Company has amended the Registration Rights Agreement to set a deadline of December 1, 2025, for filing the resale registration statement covering the shares of Common Stock issuable upon conversion of the Series D Preferred Stock [4]. Group 3: Company Overview - Digital Brands Group specializes in eCommerce and Fashion, offering a variety of apparel through multiple brands on both direct-to-consumer and wholesale bases, focusing on a digitally native-first vertical brand model [8].