Oh, it's fantastic. So average ticket is up 15%. Unprecedented, really.50% rise in the last year, doubled over the last two years, just in the underlying commodities, just in the underlying commodity. And silver and platinum, by the way, have gone up 70% in the last year or so. Pretty phenomenal run.Why is the average ticket then of the items you sell only up 15% when the price of gold is up 50 and silver and platinum are up 60 and 70%. Yeah. So the bulk of the asset value is really in the gemstones and dia ...

Diamond Market Segmentation - The market distinguishes between natural and lab-grown diamonds, with demand for both [1] - Natural diamonds are favored above $5,000, appealing to customers seeking asset value [2] - Lab-grown diamonds dominate below $2,000, focusing on emotional value, particularly in engagement rings [2] Lab-Grown Diamonds Strategy - Lab-grown diamonds are crucial for extending the fashion jewelry category [3] - Lab-grown diamonds make diamond fashion jewelry more affordable and accessible for everyday wear [3] Growth Strategy - Fashion jewelry is critical to the company's growth strategy [3]

Industry Overview - Lab-grown diamonds can be produced in 7 days, a stark contrast to the billion years required for natural diamonds [1] - The US sees around 50% of engagement rings now featuring synthetic stones [1] Market Dynamics - China, specifically Hernand province, is estimated to be the origin of 70% of lab-grown diamonds for jewelry [2] - The influx of synthetic stones is dragging down the prices of both lab-grown and small natural diamonds [2] Competitive Landscape - The natural diamond industry is attempting to differentiate itself by labeling synthetic stones as "fakes" and "dupes," but consumer adoption continues [3] - The future of the natural diamond industry is uncertain due to the market saturation of synthetic stones [3]