Okay. So, laboratory, your predecessor came on. We were worried about laboratory because whether they held value or not.And we're worried about gold in the impact of how it's too expensive and what those mean for the consumer and therefore for your stores. >> Well, let's let's talk about diamonds first. And and I say diamonds because we do make the distinction between a natural diamond and a lab grown diamond, but we talk about them as a category because there is a market and a demand for both.And we see th ...

Industry Overview - Lab-grown diamonds can be produced in 7 days, a stark contrast to the billion years required for natural diamonds [1] - The US sees around 50% of engagement rings now featuring synthetic stones [1] Market Dynamics - China, specifically Hernand province, is estimated to be the origin of 70% of lab-grown diamonds for jewelry [2] - The influx of synthetic stones is dragging down the prices of both lab-grown and small natural diamonds [2] Competitive Landscape - The natural diamond industry is attempting to differentiate itself by labeling synthetic stones as "fakes" and "dupes," but consumer adoption continues [3] - The future of the natural diamond industry is uncertain due to the market saturation of synthetic stones [3]