Oh, it's fantastic. So average ticket is up 15%. Unprecedented, really.50% rise in the last year, doubled over the last two years, just in the underlying commodities, just in the underlying commodity. And silver and platinum, by the way, have gone up 70% in the last year or so. Pretty phenomenal run.Why is the average ticket then of the items you sell only up 15% when the price of gold is up 50 and silver and platinum are up 60 and 70%. Yeah. So the bulk of the asset value is really in the gemstones and dia ...

Industry Trend - The diamond engagement ring's popularity is explained by scarcity, as noted by Nick Szabo in 2008 [1] Company/Organization - De Beers is mentioned in relation to the rise in popularity of diamonds [1]

Core Insights - Chow Tai Fook Jewellery Group Limited is a Hong Kong-based company specializing in the design, manufacture, and retail of fine jewelry, including gold, diamonds, and platinum [1] - The company operates a vast network of stores primarily in Greater China and is known for its flagship brands such as CHOW TAI FOOK, HEARTS ON FIRE, and ENZO [1] Performance Metrics - The company holds a Profitable Growth rank of 4, which is consistent with the previous period's rank, indicating above-average performance compared to 910 large consumer discretionary companies worldwide [4] - The Profitability rank is 3, which is better than its Growth rank of 7, and this rank has remained the same compared to the prior period [4] - The Growth rank of 7 has also remained unchanged from the previous period, reflecting below-average performance compared to peers [4]

Industry Challenge - The diamond industry faces a "huge con" perception regarding diamond purchases [1] - De Beers aims to rescue its brand from an ominous decline [1] Company Strategy - De Beers's chief executive seeks to save a generation of lovers and newlyweds from this perception [1]

Industry Trend - De Beers's chief executive aims to protect a generation from a "huge con" in diamond buying [1] - The goal is to rescue the iconic brand from a concerning decline [1]

Industry Overview - Lab-grown diamonds can be produced in 7 days, a stark contrast to the billion years required for natural diamonds [1] - The US sees around 50% of engagement rings now featuring synthetic stones [1] Market Dynamics - China, specifically Hernand province, is estimated to be the origin of 70% of lab-grown diamonds for jewelry [2] - The influx of synthetic stones is dragging down the prices of both lab-grown and small natural diamonds [2] Competitive Landscape - The natural diamond industry is attempting to differentiate itself by labeling synthetic stones as "fakes" and "dupes," but consumer adoption continues [3] - The future of the natural diamond industry is uncertain due to the market saturation of synthetic stones [3]