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问道银行品牌“铸金之径”:信立根,行致远,新拓界
Zhong Guo Jing Ji Wang· 2025-12-04 07:17
Core Viewpoint - CITIC Bank has been awarded the title of "2025 China Annual Bank" by The Banker, recognizing its innovative practices in serving the real economy and contributing to the development of a financial powerhouse in China [1]. Group 1: Brand Development - The foundation of modern banking is built on trust, which is essential for both the bank's development and brand construction [2]. - CITIC Bank integrates the concept of trust into its brand DNA, emphasizing a commitment to serving the real economy and high-quality development [2][4]. - The bank's brand value has reached $16.95 billion, with a year-on-year increase of 27.23%, making it the financial institution with the highest brand value growth in mainland China [3]. Group 2: Financial Services and Innovations - CITIC Bank focuses on five key areas: technology finance, green finance, inclusive finance, pension finance, and digital finance, translating brand philosophy into tangible development and customer value [4]. - The bank has made significant investments in technology, with its technology expenditure as a percentage of revenue exceeding 5%, positioning it among industry leaders [7]. - CITIC Bank has received multiple awards for its innovative projects, including first place for its cloud-native financial technology platform [7]. Group 3: Customer-Centric Approach - The bank has developed a comprehensive product and service matrix that addresses the full lifecycle needs of customers, including tailored offerings for both elderly and young clients [8]. - CITIC Bank's initiatives include the "Latte Plan" for young customers and support for elderly clients through pension products, reflecting a deep understanding of societal changes [8]. Group 4: Strategic Vision - The bank's chairman emphasizes a philosophy of "planning for the long term, doing well, and acting quickly" to achieve high-quality development [5]. - As of the end of Q3 2025, CITIC Bank's total assets reached 9.898 trillion yuan, with a non-performing loan ratio of 1.16%, indicating stable asset quality [5].