'水韵江苏'主题旅游列车
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文商旅融合,激发消费新引擎
Jiang Nan Shi Bao· 2026-01-26 07:56
Core Viewpoint - The integration of culture, commerce, and tourism in Jiangsu is seen as a vital engine for driving new consumption growth, with a focus on enhancing awareness, top-level design, resource integration, and cultural identification to achieve high-quality economic development [1][2]. Group 1: Policy and Strategic Recommendations - The proposal emphasizes the need for deep integration of culture, tourism, and commerce to create a sustainable economic development model, suggesting four specific recommendations: strengthening policy supply, enhancing identification research, optimizing resource integration, and cultivating new scenarios [1]. - The Jiangsu Provincial Committee on Propaganda has established a humanistic economic evaluation system, with over 65% of the first 44 cases closely related to cultural and tourism integration, aiming to convert high-profile events into lasting tourism consumption [2]. - The Provincial Development and Reform Commission is focusing on macro coordination and project support, incorporating cultural and tourism integration projects into the provincial major project library for key support [3]. Group 2: Implementation and Development Initiatives - The Provincial Culture and Tourism Department is implementing a mechanism for deep integration, including an action plan to cultivate the cultural tourism industry as a pillar, with six major actions to expand industry space and enhance service quality [4]. - Various innovative products and experiences are being launched, such as the "Longing for the Yangtze River" in Nanjing and "A Smile in Bloom" in Wuxi, with a total of 364 key projects released during the 14th Five-Year Plan period, most of which focus on integration [4]. - Jiangsu is working to enhance its cultural tourism brand by developing original IPs based on local cultural resources and organizing significant promotional events to boost the influence of the "Water Charm Jiangsu" brand [5].