据《人民日报》报道，2025北京国际非遗周落下帷幕，景泰蓝、京绣等传统技艺的精湛展示，古琴 演奏、制茶技艺等雅艺的生动演绎，吸引了众多市民游客驻足观赏。然而，面对这些日常生活中罕见的 非遗项目，有游客发出疑问："这些'过时'的技艺，还有保护的必要吗？"尤其当我们将目光投向那些鲜 为人知的冷门非遗时，这一疑问更显尖锐——它们是否同样值得被珍视？ 【责任编辑：杨鑫宇】 冷门非遗是产业创新的"隐形引擎"。全国1.29万余家非遗工坊中，冷门非遗工坊虽规模较小，却带 动了特色产业链的就业增收。例如，贵州苗族蜡染技艺通过与现代设计结合，开发出时尚服饰、家居用 品等衍生品，为乡村经济注入新动力；侗族大歌在动画电影中唱响，福州软木画变身"网红"发饰，这些 创新实践表明，非遗保护不是将老手艺"供"起来，而是找到新的"打开方式"。冷门非遗的独特工艺与美 学价值，正成为人文经济学的生动实践，其转化潜力远超想象。 冷门非遗是中华优秀传统文化的重要组成部分，守护着文化的完整性与多样性。鲁班锁作为国礼赠 予联合国，以其拆装之难喻示和平之珍，彰显中国智慧；新疆维吾尔族桑皮纸制作技艺则通过"非遗 +文创"模式，成为海外华人寄托乡愁的载体。这 ...

论坛由中亿丰控股集团主办，苏州市和合文化研究会、苏州市旅游文化产业协会提供指导。活动现 场，中国实学研究会会长王杰、苏州城市学院马克思主义学院院长田芝健、太原学院教授张卫东等专 家，分别围绕"国学智慧""人文经济学""和合管理"等主题作专题讲座与分享；中亿丰控股集团党委委 员、党综办总经理丁晓苏向大会发布《中亿丰和合发展（ESG）报告》，分享了集团将和合理念深度融 入ESG体系建设的实践成果。此外，论坛还对12篇优秀论文、1项学术促进奖及2项创新实践奖进行表 彰，优秀论文作者围绕和合文化与人文经济的理论构建、城市实践等议题展开深入交流，引发广泛共 鸣。 作为全国最早聚焦和合文化研究的学术高地，和合论坛已成功举办19届，累计收到论文2963篇，文 字总量超2100万字，积淀成丰厚的文化宝库。本届论坛共收到137篇论文，其中117篇入选论文集，近 100万字的研究成果涵盖和合文化与人文经济学理论构建、江南文化价值转化、企业管理创新等多个领 域，充分展现了和合文化研究的广度与深度。 昨天（11月24日），第十九届和合论坛在苏州顺利举行。 本次活动以"和合文化・人文经济——新时代人文经济学理论研究与实践探索"为主题， ...

我国共有各级非遗代表性项目10万余项，它们记录着时代的生产水平和社会结构，凝聚着民族的集体记 忆和智慧。比如端午节，起初是为了禳灾驱疫，如今这已不是主要诉求，但划龙舟、插艾草等民俗活 动，仍是现代人表达美好心愿、激扬奋进力量的重要方式；再比如坎儿井开凿技艺，不仅在新疆当地水 利工程维修方面持续发挥作用，还启发了天山胜利隧道"三洞+四竖井"的设计方案，为世界最长高速公 路隧道建设作出贡献。 在一项技艺中感知劳动技能的提升，在一种习俗中探究审美取向的形成，在一首民歌中品读价值观念的 传承……可以说，保护一项非遗，就是触摸一段活态历史，架起一座连接古今的文化桥梁，续写一 篇"我们从哪里来、要到哪里去"的现实答案。 ——是传统工艺，也是产业发展的助推器。 有这样一组数据：全国共有1.29万余家非遗工坊，分布在2138个县级行政区，包括693个脱贫县和135个 国家乡村振兴重点帮扶县，带动相关产业链上120余万人就业增收。非遗老手艺开辟产业新赛道，使村 民既"富口袋"又"富脑袋"，为乡村全面振兴注入新动力。 在与现代生活的融合中，非遗拓展出多重价值。当悠扬空灵的侗族大歌在《哪吒之魔童闹海》中唱响， 当鹤舞翩跹的福州软木 ...

□ 赵越 苏州，这座以"人间天堂"而闻名的历史文化名城，既是江南文化的核心区，也是中国非物质文化遗产的 富集区。苏绣、漳缎、香山帮营造技艺等共同构成了苏州非遗的文化基因。截至今年10月，全市拥有8 项人类非物质文化遗产代表作，33个国家级非遗代表性项目，173个省级非遗代表性项目。面对数字技 术的发展，近年来苏州通过系统性数字化手段，创新非遗保护、传承与利用方式，让非遗从"指尖技 艺"转化为"指尖经济"，走出了一条人文与经济发展相得益彰的新路径。 资源数字化：构建非遗数字基因库 传统的口传心授传承模式容易导致技艺的流失，而分散的展示形式也难以形成规模效应，这无疑制约了 文化资本的有效转化。苏州则以系统化、数字化的采集方式为着力点，为非遗资源构建起"数字基因 库"，夯实了价值转化的基础。 非遗的可持续发展，关键在于与现代产业的深度融合，形成互利共赢的产业链。人文经济学倡导文化经 济化与经济文化化的良性循环，苏州通过创意设计和科技赋能，以数字为纽带推动非遗与现代产业跨界 融合，构建多元价值生态。 苏州丝绸博物馆联合苏绣非遗代表性传承人府向红、府涵璐参与制作的《王者荣耀》游戏人物服装，获 得游戏玩家一致好评。镇湖9 ...

专家学者南京共话文化与经济互促共荣 上海交通大学媒体与传播学院副院长徐剑以"城市形象的识别与文化IP生成"为题，通过分析淄博烧烤、 哈尔滨冰雪旅游等现象，提出城市IP生成需要激活民间"自传播"机制、夯实产业承接基础、挖掘原生文 化基因三大关键。 北京大学文化产业研究院院长向勇聚焦技术发展对文化产业的影响，指出Sora、ChatGPT等技术突破正 推动人机关系实现主体、思维、文化三重位移，为人机共创提供了新的可能。 年会期间还设置了三场圆桌论坛，分别围绕"人文经济学理论创新与实践""数智化与文化产业高质量发 展""文化消费与业态创新"等议题展开深入讨论。与会专家从多学科角度探讨了文化产业的理论创新与 实践路径。 圆桌论坛现场。南京大学长三角文化产业发展研究院供图 中新网南京11月17日电 (解晶 徐珊珊)第五届文化产业学术年会14日至16日在南京举行。本届年会以"现 代化视域下文化与经济互促共荣"为主题，来自全国高校、科研院所、文旅企业的数百位嘉宾齐聚，共 同探讨文化产业高质量发展新路径。 南京大学党委常委、党委组织部部长孙乐强提出，文化产业未来应实现从文化自信走向文化自觉、从生 产导向走向创造导向、从融合发展 ...

Core Viewpoint - The article discusses the Tencent Exploration Plan (探元计划), highlighting its role in cultural heritage protection and the integration of advanced technology to revitalize traditional culture, emphasizing the importance of long-term investment in cultural preservation over immediate economic returns [5][11][39]. Summary by Sections Cultural Heritage Challenges - Traditional cultural protection faces a dilemma between the richness of cultural scenes and the lag in technology application, funding, and talent shortages, leading to a lack of public awareness and inadequate preservation methods [4]. Tencent Exploration Plan Overview - The Tencent Exploration Plan has evolved from a simple research initiative to a replicable cultural technology innovation ecosystem, addressing challenges in cultural heritage preservation through various projects [7][9]. Humanistic Economics - The concept of "humanistic economics" is introduced, explaining why significant investments are made in cultural restoration, reflecting a value system that prioritizes cultural continuity over immediate financial gain [11][12]. Participation and Collaboration - The plan has shifted from passive participation to active involvement, with over 130 institutions submitting 161 proposals, indicating a growing recognition of the platform's value [17]. Resource Allocation - The resource investment has transitioned from single funding to a more systematic empowerment approach, providing financial support and non-financial resources for various projects [18]. Project Highlights - Notable projects include the digital restoration of ancient murals using terahertz technology and the establishment of a digital gene bank for porcelain in Jingdezhen, showcasing the practical applications of technology in cultural preservation [20][30]. Technological Empowerment - The plan integrates advanced technologies like AI and digital twins into traditional preservation methods, enhancing the precision and effectiveness of cultural heritage restoration [23][26]. Sustainable Development - The plan emphasizes the importance of creating self-sustaining projects that can generate ongoing value, focusing on the long-term viability of cultural initiatives [27][28]. Ecosystem Building - The Tencent Exploration Plan fosters a collaborative ecosystem where cultural institutions, technology providers, and the platform itself work together to address real-world challenges in cultural preservation [34][36]. Long-term Value Creation - The article concludes with a focus on the long-term societal value created by the Tencent Exploration Plan, emphasizing the importance of patience and sustained effort in cultural heritage initiatives [40][42].

"苏超"出圈 常州出彩 人文经济学的常州实践 智库座谈会 中国 · 常州 2025.11.09 嘉宾观点 沈 和 江苏省城市经济研究会会长 "苏超"的价值取向,生动诠释 了现代化人民城市三大时代特征, 其中,足球的人民性是本质属性; 现代性是时代属性;系统性是方法 属性。 ‍‍ 心中状思想性象传播研究中共 城市品牌研究室执行主任 文化作为软实力,其发展可借 助"巧实力"，若能找到巧妙切 入点,将以更高效的方式达成发 展目标。 媒体为城市人文经济发展注入 动能,而人文经济的发展需求又 反向推动媒体持续革新,二者形 成双向赋能的良性互动。 all 常州市文化广电和旅游局党组书记、局长 "共情"是"苏超"文旅传播与 产品"出圈"的关键,唯有能与公 众共情的传播,才能持续产生影响 力并形成热度;唯有能满足市民游 客情感情绪需求的产品,才能拥有 长久的生命力。 郭林文 中国人民大学文化产业研究院副院长 人文经济学核心观点有三:一是 以人为本,围绕人的需求推进经济发 展;二是强调特色，通过文化的赋能 形成特色;三是思想引领，通过提升 人的意识与观念助力经济增长。 V H N 十文 常州市新闻传媒中心党委书记、主任 方 静 ...

Group 1 - The article emphasizes the role of cultural institutions, such as museums, in enhancing the business environment and attracting investment, highlighting that a well-managed museum often correlates with a favorable business climate [1] - The success of cultural initiatives in regions like Suzhou and the Suzhou Industrial Park illustrates how cultural heritage and values can attract foreign investment and foster economic development [1] - High-quality cultural products and services not only enrich people's spiritual lives but also stimulate economic growth and development potential [1] Group 2 - Cultural empowerment is essential for creating a conducive business environment, as seen in the innovation cluster of Shenzhen-Hong Kong-Guangzhou, which ranks first globally due to its diverse and inclusive cultural traits [2] - The historical and cultural foundations in places like Ningbo contribute significantly to the development of leading manufacturing enterprises, showcasing the importance of cultural heritage in economic success [2] - Long-term cultural development is necessary for sustainable business environments, as short-sighted policies can lead to resource misallocation and deter investment [2] Group 3 - A healthy business environment is likened to an ecosystem that requires systematic thinking, integrating visible improvements with less tangible cultural enhancements [3] - The recent policies in Shanghai, such as the new administrative penalty list and affordable housing initiatives, demonstrate a comprehensive approach to improving the business environment and enhancing quality of life for residents [3] - The focus on cultural empowerment in the 14th Five-Year Plan indicates a shift towards valuing cultural and ecological aspects in business environment optimization, emphasizing the need for targeted and systematic measures [3]

Core Viewpoint - The manufacturing industry is crucial for China's economic foundation and must transition from "Made in China" to "Created in China," emphasizing quality and brand development [1] Group 1: High-Quality Development of Manufacturing - The integration of culture and manufacturing is essential for creating unique manufacturing aesthetics, aligning with the needs of a better life for the people [2] - Cultural empowerment in manufacturing reflects the interconnection between cultural and economic development, revealing the "humanistic code" for high-quality economic growth [2][3] - The rise of emotional consumption demands that products not only be practical but also aesthetically pleasing and culturally rich, setting higher standards for manufacturing [3] Group 2: Cultural Connotations of Manufacturing Competitiveness - Cultural empowerment in manufacturing involves integrating aesthetic principles and emotional experiences into products, enhancing competitiveness [4] - The beauty of design encompasses both macro and micro aesthetics, merging traditional culture with modern design to create innovative products [4] - Craftsmanship reflects the spirit of precision and quality in manufacturing, emphasizing the combination of cultural heritage and technological innovation [5] Group 3: Pathways for Cultural Empowerment in Manufacturing - Cultural empowerment emphasizes the unity of culture and craftsmanship, transitioning manufacturing from mere production to the creation of beauty [7] - Building cultural clusters and enhancing cultural soft power are vital for improving the international competitiveness of manufacturing industries [7][8] - The transformation of industrial cities into centers of innovation and brand creation is driven by the pursuit of manufacturing beauty [8] Group 4: Promoting Cultural Spirit - The spirit of craftsmanship, characterized by a commitment to quality and cultural values, is essential for the manufacturing sector [9] - The collective image of modern Chinese entrepreneurs reflects a dedication to quality and innovation, contributing to the aesthetic evolution of "Made in China" [9] - Cultural empowerment fosters the integration of people, products, cities, and culture, enhancing the overall quality of industrial civilization [9]

Core Viewpoint - The integration of culture into the economic and social environment is essential for creating a favorable business environment, which in turn drives high-quality economic development [1][2][4]. Group 1: Cultural Influence on Business Environment - Cultural depth provides a continuous source of nourishment for the business environment, enhancing the character and spirit of a region, and fostering unity and resilience [1][2]. - Successful cultural initiatives, such as museums, can serve as indicators of a region's business environment, attracting investment by reflecting the government's commitment to cultural infrastructure [1][2]. - The cultural characteristics of regions like Suzhou and Ningbo have been pivotal in attracting investment and fostering economic growth, demonstrating the significant impact of cultural factors on business success [1][2]. Group 2: Long-term Perspective on Business Environment - A sustainable business environment requires a long-term vision, moving away from short-sighted policies that prioritize immediate gains over lasting development [3]. - The creation of a healthy business ecosystem necessitates a comprehensive approach that balances visible improvements with underlying cultural and institutional enhancements [3]. - Initiatives in cities like Shanghai illustrate the importance of a multi-faceted approach to improving the business environment, focusing on housing, green spaces, and regulatory clarity to foster economic growth [3]. Group 3: Policy and Cultural Integration - The recent policy directions emphasize the need for cultural empowerment in economic development, highlighting the importance of systematic, precise, and targeted measures to enhance the business environment [4]. - Continuous reform of the business environment should prioritize the experiences of the public, fostering a more inclusive cultural atmosphere that supports economic prosperity [4].