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全省仅3家!洛邑古城入选全国典型消费新场景
Sou Hu Cai Jing· 2025-08-17 14:06
Core Insights - Luoyang's Luoyi Ancient City has been selected as a typical case for the 2024 National New Consumption Scenarios, highlighting its innovative approach to cultural tourism and consumption [1][2]. Group 1: Overview of Luoyi Ancient City - The total planned area of Luoyi Ancient City exceeds 1,400 acres and is recognized as one of the first national-level night cultural and tourism consumption aggregation areas [5]. - The city integrates ten business formats including culture, tourism, shopping, dining, accommodation, entertainment, exhibitions, performances, sports, and leisure, with over 500 merchants contributing to an annual comprehensive tourism revenue of 36 million yuan [5]. Group 2: Visitor Engagement and Events - The city has attracted over 5 million visitors through innovative models such as "tourism + events" and "tourism + performances," including international competitions and friendly matches [8]. - Nighttime economy initiatives like "one yuan to wear Hanfu" and light shows enhance the immersive experience for visitors, creating a unique time-travel sensation [8]. Group 3: Economic Impact and Employment - The number of merchants in Luoyi Ancient City has surged from 18 in 2018 to over 1,100, generating employment for more than 30,000 people [10]. - The city hosts immersive activities such as "Top Scholar Parade" and "Ancient Wedding Ceremony," and offers cross-border experiences like "Hanfu + Music" and "Hanfu + Study," making it a popular destination for Hanfu enthusiasts [10]. Group 4: Technological Integration - The city employs technology to enhance visitor experiences, introducing VR panoramic views and smart navigation systems, with annual visitor services exceeding 40 million [12]. - Luoyi Ancient City exemplifies a model of innovation through the combination of traditional culture, technology, and diverse business formats, catering to the cultural experience and social sharing needs of younger demographics [13].