Workflow
‘村超’伴手礼
icon
Search documents
经济大省“盯上”足球
投中网· 2025-06-25 07:23
Core Viewpoint - The article emphasizes the significant economic impact of football events on cities, highlighting how they can drive consumer spending and stimulate local economies through increased tourism and related activities [6][9][19]. Group 1: Economic Impact of Football Events - The "Su Super" league has seen a rise in attendance, with a record of 36,712 spectators for a match, indicating growing public interest [5]. - The tourism market in Jiangsu has experienced a 41% year-on-year increase in summer travel bookings, with dining orders from non-local consumers rising over 49% [7]. - Research indicates that sports events can generate substantial indirect economic benefits, with a ratio of 1:13 for direct to indirect spending [8]. Group 2: Case Studies and Examples - The "Village Super" event in Guizhou became a viral phenomenon, attracting over 600 million online viewers and significantly boosting local tourism, with a 73.94% increase in tourism revenue [11][12]. - In 2024, Guizhou's tourism numbers continued to rise, with 946.18 million visitors and a 28.64% increase in revenue, showcasing the long-term benefits of such events [12]. - The "Village Super" event also led to the creation of over 3,000 new jobs and increased local product sales, demonstrating the broader economic benefits of football events [19]. Group 3: Government and Local Initiatives - Jiangsu's government has actively promoted football events as a means to stimulate consumption, with plans to support major sports events financially [13][14]. - Local cities in Jiangsu have responded to the popularity of the "Su Super" league by offering free access to attractions and promoting tourism, resulting in significant increases in visitor numbers [15][16]. - The article notes that various provinces are now looking to replicate the success of football events to boost local economies, indicating a growing consensus on the economic potential of sports [19].