Core Insights - Zhao Lusi's unconventional live streaming approach has created a significant commercial impact, selling out seven years of inventory for products she casually mentioned [1][3] - The backlash against her management led to a unique form of "anti-commercial" marketing, where her casual, non-sales-driven streams resulted in a 300% increase in sales for local products [3][4] - The phenomenon reflects a shift in consumer trust, with 92% of viewers preferring affordable products that celebrities genuinely use, indicating a new marketing strategy in the entertainment industry [4] Group 1 - The live streaming trend initiated by Zhao Lusi has disrupted traditional sales methods, showcasing a paradox where less commercial intent leads to higher sales [3][4] - The legal implications of her situation suggest a potential shift in labor relations within the entertainment industry, as she may leverage her platform to advocate for farmers and rural products [6] - The unexpected synergy between her influence and rural revitalization projects highlights a new avenue for artists to engage with social causes while navigating industry challenges [6] Group 2 - Zhao Lusi's case exemplifies a broader trend of new-generation artists challenging traditional power dynamics in the entertainment sector, potentially reshaping labor relations and contract management [6] - The rise of "wild endorsers" like Zhao Lusi indicates a growing consumer preference for authenticity over polished marketing, which could redefine how brands approach celebrity endorsements [4]

Core Viewpoint - The article emphasizes the significant economic impact of football events on cities, highlighting how they can drive consumer spending and stimulate local economies through increased tourism and related activities [6][9][19]. Group 1: Economic Impact of Football Events - The "Su Super" league has seen a rise in attendance, with a record of 36,712 spectators for a match, indicating growing public interest [5]. - The tourism market in Jiangsu has experienced a 41% year-on-year increase in summer travel bookings, with dining orders from non-local consumers rising over 49% [7]. - Research indicates that sports events can generate substantial indirect economic benefits, with a ratio of 1:13 for direct to indirect spending [8]. Group 2: Case Studies and Examples - The "Village Super" event in Guizhou became a viral phenomenon, attracting over 600 million online viewers and significantly boosting local tourism, with a 73.94% increase in tourism revenue [11][12]. - In 2024, Guizhou's tourism numbers continued to rise, with 946.18 million visitors and a 28.64% increase in revenue, showcasing the long-term benefits of such events [12]. - The "Village Super" event also led to the creation of over 3,000 new jobs and increased local product sales, demonstrating the broader economic benefits of football events [19]. Group 3: Government and Local Initiatives - Jiangsu's government has actively promoted football events as a means to stimulate consumption, with plans to support major sports events financially [13][14]. - Local cities in Jiangsu have responded to the popularity of the "Su Super" league by offering free access to attractions and promoting tourism, resulting in significant increases in visitor numbers [15][16]. - The article notes that various provinces are now looking to replicate the success of football events to boost local economies, indicating a growing consensus on the economic potential of sports [19].

Core Viewpoint - The article discusses the ecological restoration of abandoned mining sites in Jiangxi's Hongfeng County through the cultivation of local plant Kudzu, which not only improves the environment but also boosts local economic development. Group 1: Ecological Restoration - Hongfeng County has over 4,000 acres of abandoned mining areas that have severely damaged the ecological environment, leading to soil erosion and geological hazards [2][4] - The local government has initiated a project to use Kudzu for ecological restoration, leveraging its strong adaptability and ability to prevent soil erosion [3][5] - Initial trials of Kudzu planting showed significant success, with a noticeable reduction in soil erosion and an increase in soil organic matter by 0.5 percentage points [4] Group 2: Economic Development - The cultivation of Kudzu has led to the development of a "Kudzu economy," with approximately 20,000 acres planted and an annual production of 30,000 tons, generating sales revenue of about 580 million yuan [8] - Local farmers are benefiting financially from participating in Kudzu cultivation, with some reporting annual income increases of around 10,000 yuan [5][6] - The county is promoting the processing of Kudzu into various products, such as Kudzu root powder and beverages, to enhance market appeal and economic returns [8] Group 3: Community Involvement - The local government has implemented supportive policies and financial incentives to encourage community participation in Kudzu planting and ecological restoration efforts [5][6] - A cooperative model involving companies, cooperatives, and farmers has been established to maximize participation and benefits for local residents [5] - The restoration efforts have also opened up opportunities for developing under-forest economies and eco-tourism in the region [9]