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“赛事经济”激活流量“密码” 新赛季、新场馆、新业态释放消费新潜力
Yang Shi Wang· 2025-07-18 06:49
Core Viewpoint - The "Village BA" basketball tournament has gained popularity over the past two years, with the third edition set to start on July 18, featuring 110 teams from 11 provinces competing in over 300 matches until October [1]. Group 1: Event Overview - The "Village BA" tournament is held annually, with a newly constructed sports venue in Liangao County specifically designed for these events [4]. - The tournament showcases local basketball enthusiasts and non-professional players, with community involvement being a key aspect [5]. - The county has over 130 standardized basketball courts, with a total sports area of 370,000 square meters, indicating a strong grassroots foundation for basketball [6]. Group 2: Venue and Weather Adaptations - The new sports venue features a retractable roof to address weather-related disruptions during the rainy season, ensuring that events can proceed as scheduled [8][10]. - This design allows for flexibility in hosting events under various weather conditions, enhancing the overall experience for participants and spectators [10]. Group 3: Community Engagement and Economic Impact - The tournament has led to the emergence of new business opportunities, such as themed restaurants and local services catering to participants, thereby converting event traffic into economic growth [16][18]. - Local businesses, including a car repair shop and a hair salon, are offering special services to participants, further integrating the tournament into the community [15]. - The introduction of commercial amenities around the sports venue, such as cafes and entertainment areas, aims to enhance the spectator experience and promote local economic activity [18].