Core Viewpoint - China Life Group's subsidiary, Guangfa Bank, is actively implementing consumer rights protection initiatives in line with national financial regulatory requirements, focusing on enhancing consumer awareness and confidence in financial services [1][6]. Group 1: Consumer Rights Protection Activities - Guangfa Bank has launched the "Guangfa Consumer Protection is Around You" annual campaign, designating the 15th of each month as Consumer Rights Protection Day [1]. - The bank's leadership is directly involved in grassroots financial education activities, promoting consumer rights and financial knowledge through various outreach programs [2][3]. - Key initiatives include offline flash mob events and online torch relay projects aimed at raising awareness about consumer rights and financial literacy [1][6]. Group 2: Innovative Outreach Methods - Guangfa Bank is integrating financial education with local culture and events, such as sports and traditional activities, to make the information more relatable and accessible [2][5]. - The bank has organized unique activities like "talking about consumer protection on horseback" and "financial knowledge in mobile vehicles" to reach consumers in diverse settings [3][4]. - The bank's efforts include engaging with consumers in various environments, such as tea houses and cinemas, to provide financial education in an entertaining manner [5]. Group 3: Digital and Multimedia Engagement - Guangfa Bank has developed a comprehensive online communication strategy, including the "Financial Guardian" broadcast column, to enhance public understanding of consumer rights and financial services [6][7]. - The bank is utilizing multimedia formats, such as short videos and animations, to educate the public about financial risks and scams [8]. - Initiatives like the "Good Photos" collection aim to share stories that reflect the bank's commitment to consumer protection and community service [7]. Group 4: Commitment to Consumer Protection - Guangfa Bank emphasizes the importance of political and public service aspects of financial work, aiming to create a trustworthy and supportive financial service environment for consumers [8]. - The bank's ongoing efforts are designed to enhance consumer confidence and satisfaction, ultimately contributing to a safer and more secure financial ecosystem [8].