Core Insights - China Eastern Airlines (CEA) is enhancing its cultural exchange and connectivity with Italy through the launch of new direct flight routes and collaboration with the Treccani Research Institute, showcasing its international diversification efforts [1][3]. Group 1: Flight Operations - CEA has successfully launched five direct flight routes between China and Italy, including flights from Shanghai to Rome, Milan, and Venice, as well as from Xi'an to Milan and Wenzhou to Rome, with a total of 46 weekly flights [3]. - The airline is expanding its international routes, having recently opened new connections to Casablanca, Abu Dhabi, Geneva, Milan, and Almaty, and plans to introduce a route from Shanghai to Auckland and Buenos Aires in the second half of the year [5]. Group 2: Cultural and Tourism Initiatives - CEA is actively promoting the integration of aviation and cultural tourism, having launched themed flights such as the "China Film Consumption Year" and introduced the world's first "Aerial Museum" with the "Shanghai Museum" painted aircraft [7]. - The airline has prepared over 1 million discounted tickets and various travel packages for domestic and international tourists during the "Shanghai Summer" international consumption season [7]. Group 3: Market Impact - The continuous optimization of China's visa-free transit policy is expected to invigorate the inbound tourism market, attracting more international visitors to experience the "China Travel" trend [9].