Report Summary 1. Report Industry Investment Rating No information provided. 2. Core Viewpoints of the Report The report focuses on the in - depth research of Guangbo Co., Ltd. in the household light industry. It analyzes the company's operating conditions, product sales, new product incubation, IP operation, channel strategy, and overseas production base layout, highlighting the company's development potential and market competitiveness [23][26][28]. 3. Summary According to Relevant Catalogs 3.1 Research Basic Situation - The research object is Guangbo Co., Ltd., belonging to the household light industry. The reception time is August 29, 2025. The listed company's reception personnel include the board secretary, deputy general manager Jiang Shuying, and the securities affairs representative Wang Xiuna [16]. 3.2 Detailed Research Institutions - The research institutions include Linrui Fund, Orient Fortune Securities, Benfen Investment, Guoyuan Securities, Xinglan Management, Shangqi Capital, Yingling Investment, Dailesi Investment, Yuekai Securities, and CICC Securities [17]. 3.3 Research Institution Proportion - Other institutions account for 50%, securities companies account for 40%, and investment companies account for 10% [18]. 3.4 Main Content Information - **Business Performance in the First Half of 2025**: The company achieved a total operating income of 1.171 billion yuan, a year - on - year increase of 2.38%. The net profit attributable to shareholders of the listed company was 76.1341 million yuan, a year - on - year increase of 4.22%. After deducting the impact of share - based payment, the net profit was 78.2615 million yuan, a year - on - year increase of 7.13% [23]. - **Product Sales Changes**: In the first half of 2025, the sales revenue of office supplies was 306 million yuan, a year - on - year decrease of 2.83%; the revenue of office direct sales business was 620 million yuan, a year - on - year increase of 6.15%; the sales revenue of leisure and lifestyle products reached 148 million yuan, a year - on - year increase of 40.38%. The creative product category achieved sales revenue of 63.746 million yuan, mainly due to the decline in the sales of IP student products [23]. - **New Product Incubation**: The company focused on the incubation of card and plush projects. The "Zhu Xian" card was successfully launched, and the co - branded plush pendant with "Detective Conan" was also successfully put on the market through all channels [25][26]. - **IP Operation and Core Competitiveness**: The company deepened market insight and IP matrix construction, combined head IPs and niche IPs, and built a full - link marketing system. The core competitiveness lies in the coordinated operation of IP resources [26][27]. - **Future Channel Strategy**: The company will focus on in - depth development of traditional e - commerce and expansion of social e - commerce online, and consolidate traditional channels and strengthen flash activities offline to promote full - channel cooperation [27]. - **Overseas Production Bases**: The company has established production bases in Vietnam, Cambodia, and Malaysia. It will continue to expand the Vietnam production base and plan to set up a production base in Indonesia [28].

Financial Performance - In the first half of 2025, the company achieved total revenue of 1.171 billion CNY, a year-on-year increase of 2.38% [3] - The net profit attributable to shareholders was 76.1341 million CNY, up 4.22% year-on-year, while the net profit excluding share-based payment effects was 78.2615 million CNY, reflecting a 7.13% increase [3] Sales Performance by Product Category - Office supplies sales revenue reached 306 million CNY, a decline of 2.83% year-on-year [4] - Direct sales of office products amounted to 620 million CNY, an increase of 6.15% [4] - Sales of leisure lifestyle products surged to 148 million CNY, marking a significant increase of 40.38% due to strong growth in overseas sales [4] - Creative product sales were 63.746 million CNY, primarily affected by a decline in IP student product sales [4] New Product Development - The company focused on expanding new product categories, particularly in card games and plush toys, achieving initial success [5] - The "Zhu Xian" card game, based on a classic IP, has been successfully developed and launched, gaining attention from target users [5] - A collaboration with the well-known IP "Detective Conan" resulted in plush keychains that have been successfully marketed across various channels [5] IP Operations and Competitive Advantage - The company enhances market insights and builds an IP matrix, targeting both major and niche IPs to reach diverse consumer groups [7] - The synergy between external and proprietary IPs creates a complementary structure, enhancing product differentiation and driving market growth [7] Future Channel Strategy - The company plans to deepen its online presence in traditional e-commerce and expand into social e-commerce while reinforcing traditional offline channels [8] - Strategies include thematic pop-up events in commercial areas and leveraging live streaming and exhibitions to enhance customer engagement [8] Overseas Production Bases - The company has established production bases in Vietnam, Cambodia, and Malaysia, with plans to expand the Vietnam base and establish a new base in Indonesia [9] - This multi-regional production strategy aims to mitigate operational risks and optimize cost structures, enhancing competitiveness in international markets [9]