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小县城办大赛,激活“赛事+”新动能篮球“苏超”带动灌南文旅消费飙升28%
Xin Hua Ri Bao· 2025-10-10 00:10
Core Insights - The Jiangsu Province Men's Basketball Super League concluded in Guannan County, with Nanjing Haisheng team winning the 2025 season championship, showcasing the innovative concept of "small county hosting big events" [1] - Guannan County's successful hosting of various provincial-level sports events has significantly improved its event organization capabilities and urban management [2] - The "event+" model has been implemented to stimulate local tourism and consumption, with significant economic benefits observed during the tournament [3] - The growing popularity of basketball in Guannan County has led to increased community engagement and the establishment of a comprehensive basketball development plan [4] Group 1 - The Jiangsu Province Men's Basketball Super League was successfully held in Guannan County, highlighting the county's ability to host large-scale events [1] - Guannan County has formed a multi-departmental preparation team to ensure the smooth execution of the event, utilizing a modern sports center with upgraded facilities [1] - The event attracted over 80% venue occupancy, with an average of nearly 3,000 spectators per game [1] Group 2 - Guannan County has hosted an average of five to six provincial-level sports events annually, enhancing its organizational capabilities through practical experience [2] - The county's tourism bureau created a "watching basketball" travel package, leading to increased local consumption during the event [3] - The tournament generated approximately 3.042 million yuan in consumption, with a total of 11,000 attendees over three days [3] Group 3 - The county has hosted over 100 basketball events this year, reflecting a growing trend in community engagement with the sport [4] - Investments in basketball facilities have increased, with 28 new or renovated courts added in 2024, bringing the total to 485 [4] - The local basketball culture is evolving, with initiatives aimed at integrating basketball into daily life and promoting youth development [4]