Core Insights - Domino's Pizza has launched a new cocoa "volcano" crust, inspired by creative culinary trends, enhancing the flavor experience for consumers [1][4][6] - The new crust features a cocoa lava filling and is complemented by cotton candy "cloud stones," providing a unique visual and taste experience [4][6] - The promotional period for the new crust runs from August 11, 2025, to October 12, 2025, allowing customers to upgrade their pizzas for an additional fee [1][8] Product Offerings - The cocoa "volcano" crust is available for upgrade with any pizza purchase for an additional 17 yuan, with free delivery included [1][8] - New menu items include grilled wild squid and sweet potato wedges, enhancing the variety of offerings available to customers [4][6] - The promotion includes various combo deals that can save customers up to 50 yuan [1][6] Marketing Strategy - Domino's Pizza continues to innovate and respond to consumer preferences, aiming to lead culinary trends with creative product launches [4][6] - The company utilizes multiple sales channels, including physical stores, official website, and mobile applications, to reach a broader audience [4][7] - The brand emphasizes quality ingredients and efficient delivery service, promising a 30-minute delivery guarantee in most cities [7]