Core Insights - Domino's Pizza has launched a new cocoa "volcano" crust, inspired by creative culinary trends, enhancing the flavor experience for consumers [1][4][6] - The new crust features a cocoa lava filling and is complemented by cotton candy "cloud stones," providing a unique visual and taste experience [4][6] - The promotional period for the new crust runs from August 11, 2025, to October 12, 2025, allowing customers to upgrade their pizzas for an additional fee [1][8] Product Offerings - The cocoa "volcano" crust is available for upgrade with any pizza purchase for an additional 17 yuan, with free delivery included [1][8] - New menu items include grilled wild squid and sweet potato wedges, enhancing the variety of offerings available to customers [4][6] - The promotion includes various combo deals that can save customers up to 50 yuan [1][6] Marketing Strategy - Domino's Pizza continues to innovate and respond to consumer preferences, aiming to lead culinary trends with creative product launches [4][6] - The company utilizes multiple sales channels, including physical stores, official website, and mobile applications, to reach a broader audience [4][7] - The brand emphasizes quality ingredients and efficient delivery service, promising a 30-minute delivery guarantee in most cities [7]

Core Viewpoint - The recognition of Domino's China as an "ESG Innovative Practice Excellence Enterprise" highlights the increasing importance of ESG principles in driving business value and innovation in the industry [1]. Group 1: ESG Practices and Innovations - Domino's China integrates technology and model innovation to create a unique business model that generates both social and economic value, deeply embedding ESG into its operations [1]. - The company emphasizes food safety and quality from farm to table, with a 100% internal quality assurance audit coverage across all stores, and plans to launch several new products in 2024 [2]. - The implementation of a Transportation Management System (TMS) optimizes logistics routes between central kitchens and stores, ensuring product quality while reducing energy consumption and costs [2]. Group 2: Sustainable Delivery and Safety Measures - Domino's China has established a comprehensive safety and efficiency system for delivery riders, balancing both aspects to ensure sustainable development [2]. - The company employs technology to prevent unnecessary deliveries and speeding, optimizing task distribution through an intelligent delivery system [2]. - Safety measures include providing certified electric bicycles for delivery riders and implementing emergency protocols during extreme weather conditions [2]. Group 3: Value Chain Empowerment and ESG Efficiency - The company extends its ESG capabilities across the entire value chain, including procurement, transportation, processing, and store operations, maximizing ESG effectiveness [4]. - In procurement, Domino's China has reduced the proportion of non-biodegradable plastic packaging from 16% in 2020 to 4% in 2024, promoting sustainable sourcing practices [4]. - The introduction of TMS in transportation aims to optimize costs and minimize environmental impact by prioritizing nearby suppliers [4]. Group 4: Waste Reduction and Circular Economy - Domino's China employs a dual strategy of "smart loss control + recycling" to minimize material waste, targeting a waste loss rate of no more than 0.1% in central kitchens [5]. - The company uses reusable containers for packaging key food ingredients and replaces cardboard boxes with recyclable turnover boxes [5]. - The ongoing introduction of low-carbon equipment and technologies in central kitchens and stores signifies a commitment to sustainable practices [5]. Group 5: Industry Benchmark and Future Potential - The innovative ESG practices of Domino's China set a benchmark in the industry, showcasing a sustainable development model with significant effectiveness [5]. - The company is positioned to find optimal value coordinates within the ESG development wave, continuously unlocking its value potential [5].