沈阳铁西万象汇的达美乐门店外，蜿蜒排起百米长队。消费者们举着手机拍摄开业盛况，社交媒体瞬时 被"达美乐首店打卡"刷屏。 198天后，这家门店以超过3100万元销售额刷新达美乐全球年度销售纪录——这只是达势股份 （1405.HK）（以下简称"达美乐中国"）刚刚交出的2025年中期业绩答卷中数个闪光点之一。 财报显示，2025年上半年达美乐中国多项财务指标创下新高：收入同比增长27%至25.93亿元，连续多 年保持双位数增长，利润同样稳步提升，经调整净利润达到9142万元，同比大幅增长79.6%，集团净利 润达到6592万元，同比大幅增长504.4%。 财报显示，上半年达美乐中国的多项财务指标创下新高：收益与利润同比双增，归母净更是同比大幅增 长504.4%。 财报称，上述增长主要源于达美乐中国在全国范围内持续扩张门店网络，新市场的新门店的强劲销售 额，以及现有市场销售趋势持续良好，也为财报的增长提供了强大动力。 作为全球人气比萨品牌达美乐比萨在中国内地、中国香港特别行政区和中国澳门特别行政区的独家总特 许经营商，达美乐比萨中国的成长速度让人印象深刻：截至2025年6月30日已在中国内地48个城市快速 突破119 ...

Core Insights - Domino's Pizza has launched a new cocoa "volcano" crust, inspired by creative culinary trends, enhancing the flavor experience for consumers [1][4][6] - The new crust features a cocoa lava filling and is complemented by cotton candy "cloud stones," providing a unique visual and taste experience [4][6] - The promotional period for the new crust runs from August 11, 2025, to October 12, 2025, allowing customers to upgrade their pizzas for an additional fee [1][8] Product Offerings - The cocoa "volcano" crust is available for upgrade with any pizza purchase for an additional 17 yuan, with free delivery included [1][8] - New menu items include grilled wild squid and sweet potato wedges, enhancing the variety of offerings available to customers [4][6] - The promotion includes various combo deals that can save customers up to 50 yuan [1][6] Marketing Strategy - Domino's Pizza continues to innovate and respond to consumer preferences, aiming to lead culinary trends with creative product launches [4][6] - The company utilizes multiple sales channels, including physical stores, official website, and mobile applications, to reach a broader audience [4][7] - The brand emphasizes quality ingredients and efficient delivery service, promising a 30-minute delivery guarantee in most cities [7]