Core Viewpoint - The animated film "The Starry Sky of the Three Kingdoms Part 1," produced by Guomai Culture, has received good reviews but has underperformed at the box office, leading to a significant drop in the company's stock price [1][2]. Group 1: Film Performance - The film has grossed approximately 80 million yuan, with over 2 million viewers and ratings of 9.4 on Maoyan and 7.2 on Douban, indicating a satisfactory reputation [1][2]. - The company attributes the film's poor box office performance to factors such as inappropriate release timing, a potentially short promotional period, and the product not being a blockbuster [1][2]. Group 2: Marketing and Audience - The promotional campaign for the film began in September, but the "want to see" index was low before its release, leading to a decline in box office revenue post-release [2]. - The film is primarily targeted at middle and primary school students, positioning it as an "educational product," which may not align with the viewing preferences during the National Day holiday [1][2]. Group 3: Future Plans - Guomai Culture is considering re-releasing or remaking the film to leverage its existing positive reviews and enhance promotional efforts, aiming to explore the long-term value of the "educational product" [2]. - The company plans to invest 40 million yuan in the film, with an additional 10 million yuan from Tingdong Film, as part of a collaborative production effort [2][3]. - Future sequels are planned, including "The Starry Sky of the Three Kingdoms: Red Cliffs," which focuses on the Battle of Red Cliffs and features well-known characters, indicating a strong potential for audience interest [3].