Core Viewpoint - The article discusses the recent launch of the game "Silent Conflict" by Gu De Games, highlighting the company's historical significance in the mobile gaming industry and its current challenges in adapting to market changes [1][3][60]. Company History and Evolution - Gu De Games was founded in March 2011 and gained fame with "World OL," the first mobile game in China to achieve over 10 million in monthly revenue [5][6]. - The company initially focused on optimizing for Android devices, which contributed to the rapid success of "World OL," achieving over 100 million in cumulative revenue by 2013 [6][10]. - After the success of "World OL," the company expanded rapidly but faced management challenges due to the rapid increase in team size [10][15]. - Gu De Games attempted to replicate its success with various projects, but many did not perform well, leading to a strategic shift towards focusing on high-quality, niche products [10][19]. Recent Developments - "Silent Conflict," launched on May 8, has received limited downloads and is seen as lacking the potential to become a hit [3][60]. - The game features traditional bullet-hell mechanics and a card-collection system, but its commercial framework appears conservative and misaligned with current market trends [60][68]. - The game has been criticized for its high difficulty in character development, leading to player frustration and a drop in ratings on platforms like TapTap [74]. Business Strategy - The company has shifted its focus towards VR business, establishing a chain of VR experience stores and developing over 30 VR games from 2017 to 2019 [44][48]. - Despite initial success in the VR sector, the company faced challenges during the pandemic, leading to a decline in the number of operational stores [50][52]. - Gu De Games has also attempted to diversify its mobile game offerings, but many recent titles have struggled to gain traction in a competitive market [52][56]. Market Position and Challenges - The gaming market has evolved, and Gu De Games' traditional approach may not resonate with current consumer preferences, leading to a struggle in maintaining relevance [20][41]. - The company’s recent titles, including "Silent Conflict," have not achieved significant commercial success, indicating a potential disconnect between product offerings and market demand [74].