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《中国消费者洞察》
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埃森哲《中国消费者洞察》:年轻群体对爱情、友情、个人成长的关注度下降,对财富、健康的重视明显提升
Ge Long Hui· 2025-12-11 08:08
Group 1 - The core focus of individuals on careers has decreased from 61% in 2021 to 53% in 2025, while attention to love has dropped from 17% to 9%, friendship from 6% to 4%, and personal growth from 13% to 7% [1][4] - There is a significant increase in the focus on health, rising from 78% in 2021 to 87% in 2025, and wealth attention has increased from 35% to 47% [4] - The younger generation (those born in the 1990s to 2000s) shows the most notable increase in the importance placed on wealth and health, while pursuits related to love, friendship, and personal growth have been suppressed [4] Group 2 - Nearly 90% of consumers are actively focusing on physical and mental health, with a more comprehensive definition of health emerging [4] - 70% of consumers are choosing to save money or cut expenses to enhance financial resilience, while 60% are opting to improve skills or develop side businesses [4] - Health, savings, and learning new skills together form a "safety triangle" that provides a sense of certainty for consumers [4]