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柠萌影视(9857.HK):提质增效带动业绩扭亏为盈 短剧业务持续放量
Ge Long Hui· 2025-09-04 03:57
Core Viewpoint - The company reported significant growth in revenue and net profit for the first half of 2025, driven by overseas and short drama business expansion, alongside improved cost management [1][2]. Group 1: Financial Performance - In H1 2025, the company achieved revenue of 401 million yuan, representing a year-over-year increase of 108.5% [1] - The net profit attributable to shareholders was 108.21 million yuan, compared to a loss of 525.72 million yuan in H1 2024 [1] - Adjusted net profit reached 144.41 million yuan, up from a loss of 494.12 million yuan in the same period last year [1] - The gross margin was 25.2%, an increase of 2.8 percentage points year-over-year, while the adjusted net profit margin was 3.6%, up 29.3 percentage points [1] Group 2: Business Development - The company launched the drama "Book of Dreams" in H1 2025, consisting of 40 episodes, setting a record for viewership on iQIYI's opening day [2] - The company has multiple high-quality drama series in reserve, with five more expected to start production in H2 2025 [2] - The television industry is benefiting from favorable policies aimed at enhancing content supply and innovation [2] Group 3: Overseas and Short Drama Business - Overseas revenue exceeded 33 million yuan in H1 2025, approximately 2.5 times that of the same period last year [2] - The company’s short drama revenue surpassed 50 million yuan, with over 3,400 minutes of short dramas launched, reflecting a year-over-year growth of over 70% [3] - The company is actively developing IP derivatives, with over 120 related products launched, achieving top sales rankings in 2025 [3] Group 4: Future Outlook - The company is positioned as a leader in the long drama industry with strong content production capabilities and high hit rates [3] - Revenue projections for 2025-2027 are estimated at 1.029 billion, 1.803 billion, and 2.085 billion yuan, with net profits of 40 million, 167 million, and 202 million yuan respectively [3]