Core Insights - Traditional red tourism destinations are experiencing a surge in visitor numbers during the summer, driven by factors such as pleasant weather, quality accommodations, and engaging content [1][2] - The shift from static visits to interactive experiences is evident, with immersive performances and military-themed exhibitions enhancing visitor engagement [1][2] Group 1: Hotel and Ticket Booking Trends - Jinggangshan's hotel bookings increased by nearly 40% year-on-year, outperforming the overall growth in Jiangxi province by 12 percentage points [1] - Ticket bookings for Jinggangshan scenic area rose by 22% during the summer [1] - Other red tourism sites also saw significant growth, with hotel bookings in Yan'an up nearly 20% and in Shaoshan up 12% [1] Group 2: Performance of Immersive Experiences - The immersive performance "Great Turning Point" in Zunyi saw ticket bookings triple compared to the previous year [2] - The "Battle of Laoshan Pass" performance in Zunyi led to a 41% increase in ticket bookings for the performance site and a 62% increase for the entire Laoshan scenic area [2] - The large-scale immersive performance "Jinggangshan" in Jiangxi also experienced a 28% increase in ticket sales during the summer [2] Group 3: Impact of Aerospace Exhibitions - Major aerospace exhibitions in cities like Changchun, Xiamen, and Shijiazhuang attracted significant interest, with hotel bookings in these cities showing year-on-year growth [2] - The 2025 China Aerospace Science and Technology Exhibition in Changchun resulted in a 67% increase in hotel bookings during the event, which is 1.4 times the average growth rate for the summer [2] - The popularity of military museums also rose, with the China People's Revolutionary Military Museum seeing a nearly 30% increase in visitor interest, ranking among the top 10 most popular scenic spots nationwide [2]

7月31日，去哪儿旅行发布数据显示，井冈山、延安、韶山等地，暑期酒店预订量同比均有增长，其 中，井冈山酒店预订量同比增长近四成。 另一方面，今年的不少红色旅游目的地让游客"动起来"。实景演出、实战演艺、航空航天等军事类博物 馆和科普展，让游客有更好的沉浸式体验，也带动了多个城市的旅游热度和酒店预订量。数据显示，遵 义实景演出门票预订量增长3倍，2025中国航天太空科普展带动长春酒店预订量同比增67%。 今年暑期，传统红色旅游目的地在"凉快""好住""有内容"的加持下持续吸引游客。 在业内看来，红色旅游正在完成从"静态参观"到"互动体验"的升级。近年来，实景演出的兴起也成为红 色景区新亮点。 在贵州遵义，《伟大转折》实景演出火爆出圈，吸引大量游客前来重温革命历史。去哪儿平台数据显 示，今年暑假期间，该演出的门票预订量同比涨了3倍。 同样在遵义，依托实战场景和沉浸式体验打造的娄山关大捷实战演艺，带动了整个娄山关景区的门票预 订量。在去哪儿平台，今年暑期，娄山关大捷实战演艺景区的门票预订量同比增长41%，娄山关景区门 票预订量同比增长62%。此外，江西的大型实景演出《井冈山》，暑期门票销量同比也增长了28%。 爱国 ...