Core Insights - Traditional red tourism destinations are experiencing a surge in visitor numbers during the summer, driven by factors such as pleasant weather, quality accommodations, and engaging content [1][2] - The shift from static visits to interactive experiences is evident, with immersive performances and military-themed exhibitions enhancing visitor engagement [1][2] Group 1: Hotel and Ticket Booking Trends - Jinggangshan's hotel bookings increased by nearly 40% year-on-year, outperforming the overall growth in Jiangxi province by 12 percentage points [1] - Ticket bookings for Jinggangshan scenic area rose by 22% during the summer [1] - Other red tourism sites also saw significant growth, with hotel bookings in Yan'an up nearly 20% and in Shaoshan up 12% [1] Group 2: Performance of Immersive Experiences - The immersive performance "Great Turning Point" in Zunyi saw ticket bookings triple compared to the previous year [2] - The "Battle of Laoshan Pass" performance in Zunyi led to a 41% increase in ticket bookings for the performance site and a 62% increase for the entire Laoshan scenic area [2] - The large-scale immersive performance "Jinggangshan" in Jiangxi also experienced a 28% increase in ticket sales during the summer [2] Group 3: Impact of Aerospace Exhibitions - Major aerospace exhibitions in cities like Changchun, Xiamen, and Shijiazhuang attracted significant interest, with hotel bookings in these cities showing year-on-year growth [2] - The 2025 China Aerospace Science and Technology Exhibition in Changchun resulted in a 67% increase in hotel bookings during the event, which is 1.4 times the average growth rate for the summer [2] - The popularity of military museums also rose, with the China People's Revolutionary Military Museum seeing a nearly 30% increase in visitor interest, ranking among the top 10 most popular scenic spots nationwide [2]

Core Insights - Traditional red tourism destinations are experiencing a surge in visitor numbers this summer, driven by factors such as pleasant weather, quality accommodations, and engaging content [1] - The shift from static visits to interactive experiences is evident, with immersive performances and military-themed exhibitions enhancing tourist engagement [1][2] Group 1: Tourism Data - Hotel bookings in Jinggangshan increased by nearly 40% year-on-year, outperforming the overall growth in Jiangxi province by 12 percentage points [1] - Other red tourism sites also saw significant growth, with hotel bookings in Yan'an up nearly 20% and in Shaoshan up 12% [1] - The ticket booking volume for the "Great Turning Point" immersive performance in Zunyi tripled compared to last year [2] Group 2: Interactive Experiences - The "Loushanguan Great Victory" performance in Zunyi saw a 41% increase in ticket bookings, contributing to a 62% rise in overall ticket sales for the Loushanguan scenic area [2] - The large-scale immersive performance "Jinggangshan" in Jiangxi also reported a 28% increase in ticket sales during the summer [2] - The 2025 China Aerospace Science Exhibition in Changchun led to a 67% increase in hotel bookings, significantly higher than the average growth for the summer [2] Group 3: Broader Engagement - Various cities, including Changchun, Xiamen, and Shijiazhuang, hosted large-scale aerospace exhibitions, resulting in increased hotel bookings [2] - The popularity of military museums is rising, with the China People's Revolutionary Military Museum experiencing a nearly 30% increase in visitor interest, ranking among the top 10 attractions nationwide [2]