元旦假期文旅市场多元业态丰富拓展。冰雪旅游热度攀升，淄博鲁山国家森林公园开启"鲁中雪国 ——2026冰森奇缘季"，研发"鲁冰森"IP主题限定文创，塑造沉浸式冰雪场景；温泉康养需求旺盛，潍 坊整合诸城竹山生态谷温泉酒店、揽翠湖天沐温泉度假村等温泉资源，打响冬季温泉康养品牌；乡村旅 游持续升温，滨州开展多品种果蔬采摘活动，丰富游客乡村体验；夜间旅游提质升级，济宁运河记忆街 区举办运河畔无人机科技光影秀，将现代科技与运河夜景融合，打造夜间文旅消费新亮点。（记者 唐 晓宁） 记者1月4日从省文化和旅游厅获悉，2026年元旦假期，全省重点监测的200家旅游景区，累计接待 游客468.2万人次，营业收入19438.7万元，按可比口径（日均）分别增长14.0%和12.2%。 各景区精心策划活动，不断提升游客参与感与体验感。淄博周村古商城推出《蚕谋》剧本游、角色 互动与非遗展演，游客身着古装体验传统技艺，让商埠文化在烟火气中"活起来"；枣庄台儿庄古城 将"点福灯""开福门"仪式与"十二花神"主题巡游、情景演艺、年味集市、春节庙会民俗展演等相融合， 打造沉浸式游览场景；威海荣成市那香海景区举办"天鹅童话节"，推出观天鹅、泡温泉 ...

Group 1 - The holiday tourism sector is seen as a barometer of the national economy and a thermometer for social development, with a shift in tourist preferences from sightseeing to experiential travel [1] - During the New Year holiday, the ice and snow economy is thriving, with various events boosting regional economic development and a strong consumer potential emerging from diverse activities [4] - The post-00s generation is leading a change in travel preferences, favoring "slow enjoyment" experiences over traditional sightseeing, indicating a shift towards more meaningful travel [4][6] Group 2 - New travel trends such as "low-consumption tourism" are gaining popularity, focusing on comfort and reduced physical exertion, which enhances tourism spending [7] - The integration of culture and tourism is expanding the boundaries of travel, with combinations like "tourism + rural," "tourism + health," and "tourism + technology" becoming more common [9] - The concept of travel is evolving from merely visiting places to enjoying experiences, reflecting an upgrade in lifestyle and emotional value in travel [9] Group 3 - The term "Ben County" has become a keyword for travel, with county tourism heating up and local economies being revitalized through service and industry upgrades [10] - The "Guangde three-piece set" has sparked a trend for visitors to specifically travel for local food experiences, showcasing the potential for local culinary tourism [12] - Qinghai's Dato County is expected to receive over 100,000 tourists this snow season, highlighting the importance of improving local infrastructure and public services for tourism [14] Group 4 - Innovative tourism experiences are emerging, such as immersive cultural activities and hands-on traditional crafts, which are appealing to younger travelers [16] - The popularity of traditional culture is rising among young people, as seen in the increased sales of traditional products like handmade ink [20] - Technology is enhancing the experience of traditional culture, with interactive projects in places like Qufu, allowing visitors to engage with historical themes in a modern context [23][25]

Group 1 - The article highlights various nighttime activities launched in cities like Huai'an, Hefei, and Linzhang during the New Year holiday to enhance visitor experiences [1][3][5] - In Huai'an, the Xiyou Paradise introduced a drone show featuring 2,000 drones creating various shapes, attracting many visitors [1] - Hefei's Xiaoyaojin Park hosted a lantern festival themed "Galloping Horse Welcomes Spring," showcasing over 50 unique lantern displays and various performances [3] Group 2 - The Yan City Light Show in Handan combines sound, light, and electric technology to create a dreamlike experience for visitors, featuring interactive experiences and folk performances [5] - The lantern festival in Hefei will continue until March 4, providing an extended opportunity for visitors to enjoy the festive atmosphere [3]

这个元旦假期，河南开封万岁山武侠城景区又又又爆了。 就看各大社交平台游客分享的内容，园区里到处都挤满了"大侠"、"侠女"。 尤其是新晋"顶流"银丝古建，银漆与镜子搭配灯光营造出的"广寒宫"氛围，美得如梦似幻，妥妥出片圣地。 就看一个数据，根据途家网统计，这个假期万岁山周边民宿预订量同比增长达15倍。 回顾2025年全年，这座"人造"武侠主题乐园的热度更是让业内惊讶。 根据官方发布数据，截至10月31日，景区接待游客总量为2077.5万人次（含3日无限次入园人次），实现综合营收为10.77亿元。 按照当前运营趋势，年底有望冲击12亿至12.5亿元。 当别家景区都在亏，感叹想让游客多花钱怎么这么难的当下，凭啥这家景区又热闹又赚钱？ 但如果你对文旅行业稍微有点了解，就能明白万岁山能火出天际其实一点也不意外。 因为它这套打法，实在太"准"了，准到像一把外科手术刀，精准地切中了当下旅游市场的所有要害。 1 首先得搞清楚，万岁山到底靠什么赚钱。 很多传统景区看到它"80元玩三天"的门票，第一反应是：这不得亏死？靠什么活？ 答案是，它根本就没指望靠门票活。 游客心里会算一笔账：门票等于白送，那在景区里吃顿饭、买件纪念品、玩 ...

月31日，演员在屯溪老街里与游客开展互动。程晔 摄 2025年12 互动道具"会子"成为一大亮点，其设计融合宋代货币特征与老街手绘全景图，兼具收藏价值与实用性。 游客可通过参与NPC互动，或上传交通、住宿凭证申领"会子"，凭其可在合作商户享受折扣，集齐特定 数量还能兑换定制礼品或手绘地图。"这种体验很新鲜，仿佛回到古代。"游客李娟娟说。(完) 2025年12 月31日，舞蹈演员在屯溪老街上表演节目。徐雅娜 摄 该项目以复原历史场景、唤醒文化记忆为核心，将屯溪老街打造成大型开放式演绎场，设置10个固定点 位NPC与3个流动NPC，通过舞剧表演、趣味游戏、即时互动等多元形式，串联起整个街区。渔夫捕 鱼、抛绣球招亲、中医问诊等互动场景，让游客仿佛邂逅"典籍"里的历史人物，深度沉浸古街风情。 中新网合肥1月1日电 ( 张俊 程梦君 任俊翔)抛绣球、听说书、练五禽戏，与扮成状元、说书人、大夫等 NPC(非玩家角色)互动。元旦假期，黄山市屯溪区屯溪老街"来屯嬉"沉浸式互动演绎项目颇受欢迎。 ...

Core Viewpoint - The article discusses how the popular TV series "Empresses in the Palace" (甄嬛传) has transformed the perception of the Forbidden City from a solemn historical site into an immersive theme park for fans, creating a unique cultural experience for visitors [5][9][48]. Group 1: Impact of "Empresses in the Palace" - The series has become a cultural phenomenon, with many tourists recreating iconic scenes from the show during their visits to the Forbidden City, such as the dramatic plea of Guarjia [4][6]. - The popularity of the show has led to the Forbidden City being referred to as a "theme film city," where visitors engage with the site through the lens of the drama [5][9]. - The show's detailed portrayal of historical elements has encouraged viewers to explore the real-life locations depicted in the series, enhancing their emotional connection to the site [22][47]. Group 2: Visitor Experience Transformation - Visitors now seek to recreate specific scenes from the series, leading to a shift in how they document their experiences, moving from standard photos to more narrative-driven captures [15][16]. - The immersive experience allows tourists to feel as though they are part of the story, fostering a sense of community among fans who share their experiences on social media [26][35]. - The integration of the series into the visitor experience has changed the way people engage with the historical significance of the Forbidden City, prompting them to seek out the stories behind the architecture [12][14]. Group 3: Cultural and Educational Implications - The series has sparked a renewed interest in historical knowledge, with viewers often researching the real historical figures and events that inspired the characters and plot [43][44]. - Guides at the Forbidden City have adapted their approaches to include references to the series, helping visitors distinguish between historical facts and artistic interpretations [44][47]. - This blending of entertainment and education has made history more accessible and engaging for younger generations, encouraging them to connect with the past in a meaningful way [48].

Core Insights - The seventh "China Service" Tourism Product Innovation Conference showcased 11 innovative tourism product cases that reflect current trends in China's tourism industry [1] Group 1: Industry Trends - The integration of tourism with other sectors such as commerce, education, and technology is becoming a vital pathway for innovation in tourism development [2] - Guangzhou's Zhengjia Plaza has transformed from a shopping center to a "micro-vacation" destination, attracting over 50 million visitors annually and earning a national 4A tourism site rating [2] - The "Wangxian Valley" project in Jiangxi has successfully revitalized abandoned areas into a tourism hub, expecting to receive 3.1 million visitors in 2024, generating revenue of 528 million yuan [2] Group 2: Cultural and Experiential Focus - Cultural elements are central to tourism products, with many cases utilizing high-tech and artistic methods to provide immersive experiences [4] - "Only Henan: Drama Fantasy City" and "The Epic of the Qin" performances offer deep cultural engagement, transforming visitors from spectators to participants [4][5] - The "Songzan Meili Ring Line" provides not just scenic views but also rich cultural experiences through local storytelling and community interaction [5] Group 3: Service Excellence - The tourism industry is characterized by the need for warm human care and meticulous management to exceed visitor expectations [7] - Cloud Mountain, a national 5A tourist site, emphasizes exceptional service, implementing initiatives like free refreshments and entertainment to enhance visitor experience [7] - The Beijing Overseas Chinese Night Hotel has revitalized its brand and market competitiveness through unique experiences and cultural immersion, setting a benchmark for hotel industry renovations [8]

Group 1 - The core viewpoint of the articles highlights the ongoing popularity of rural leisure tourism, emphasizing a shift towards "slow life" experiences and immersive activities for visitors [2][3][11] - During the National Day holiday, 150 out of 152 A-level scenic spots remained open, showcasing the resilience of the tourism market despite adverse weather conditions [3][11] - Traditional festivals like the Mid-Autumn Festival are becoming catalysts for tourism consumption, promoting the trend of "traveling to celebrate" [3][11] Group 2 - Various engaging activities, such as the "Non-Heritage Performance Harvest Festival" and food music festivals, are attracting visitors and enhancing their experience [5][7] - The integration of "culture and tourism" is emerging as a new trend, with scenic spots incorporating technology, trends, and wellness elements to enhance visitor engagement [7][9] - The demand from tourists is evolving from mere sightseeing to immersive experiences, focusing on participation, interaction, and unique scene-based experiences [9][11]

Core Viewpoint - The news highlights the recent developments in the Handan Dao Historical and Cultural District, showcasing new immersive cultural experiences that blend history with modern technology, attracting tourists during the National Day holiday [1][4][12]. Group 1: Cultural and Historical Significance - Handan has a history of over 3,000 years and was once the capital of the Zhao State during the Warring States period, emphasizing its rich cultural heritage [1]. - The Handan Dao Historical and Cultural District is a key cultural tourism landmark in Handan, officially opened in January this year, and has become a popular tourist destination [4][12]. Group 2: New Experiences and Attractions - The district features a 1.8-kilometer long street adorned with traditional lanterns and idiom-themed decorations, creating a festive atmosphere [4]. - New immersive cultural scenes have been launched during the National Day holiday, including the "Handan Secret Order" interactive game, where visitors can engage with NPCs and collect ancient currency for various cultural activities [10][12]. Group 3: Integration of Modern Technology - The Zhao State Heroic Museum utilizes digital sand tables to recreate historical battles, while other venues employ modern technology to narrate historical events, making history accessible and engaging for younger audiences [14]. - The district also offers unique experiences such as generating personalized emoji from "Handan Idioms" and taking photos in traditional Hanfu attire through QR code scanning [14]. Group 4: Festive Events - During the National Day holiday, a themed light show featuring hundreds of drones created patterns related to idioms and Tai Chi, enhancing the celebratory atmosphere for visitors [16].

Core Insights - The article highlights the rise of red tourism in China, particularly in the context of the 80th anniversary of the victory in the Anti-Japanese War and World Anti-Fascist War, with various initiatives aimed at enhancing visitor engagement and historical education [1][2][3]. Group 1: Red Tourism Initiatives - Nanjing's Xixia Mountain scenic area launched a "free tour with ticket stubs" initiative, allowing visitors to enter for free with a movie ticket from "Nanjing Photo Studio," which has gained significant attention [1]. - The Anti-Japanese War Memorial Museum introduced a new exhibition titled "For National Liberation and World Peace," which has attracted over 600,000 visitors in just 44 days since its opening [3][4]. - Various red tourism sites are experiencing increased visitor numbers, with hotel bookings for red tourism destinations showing significant year-on-year growth during the summer [1]. Group 2: Visitor Experience and Engagement - Many red tourism sites are adopting immersive and interactive exhibition designs, moving away from traditional static displays to enhance visitor engagement [7][8]. - The Anti-Japanese War Memorial Museum's new exhibition features 3,237 artifacts, including 115 first-class relics, and employs innovative display techniques to create a more engaging experience [4][8]. - The integration of technology, such as virtual reality and multimedia presentations, is becoming a key trend in red tourism, enhancing the emotional impact of the experiences [9][10]. Group 3: Visitor Feedback and Suggestions - Visitors have expressed a desire for more diverse and engaging red tourism experiences, including the need for better organization and thematic routes connecting various sites [11][12]. - Suggestions include the development of interactive and gamified red cultural products to attract younger audiences and enhance the overall visitor experience [13][14]. - Experts recommend that red tourism sites innovate their offerings by incorporating modern performance art and expanding the scope of red tourism to include local community development [14].