2026年春节9天假期，广东交出亮眼成绩单：据广东省文化和旅游厅初步测算，2月15日至2月23日（年 廿八至初七），全省接待游客8658.9万人次，较2025年春节假期（8天）增长8.1%（以下均按此可比口 径对比）；实现旅游收入848.9亿元，增长13.9%；纳入监测的14段古驿道沿线重点区域接待游客617.5 万人次，增长12.9%；纳入监测的13家红色旅游经典景区接待游客195.9万人次，增长18.5%；纳入监测 的100个乡村旅游点和历史古村落接待游客401.5万人次，增长14.3%；纳入监测的80个重点公共文化机 构接待市民游客179.5万人次，增长17.4%。 此外，作为第十五届全国运动会后的首个春节，"大湾鸡""飞天鳌鱼"等赛事文旅符号持续"出圈"，"跟 着赛事游广东"的热潮从赛时顺畅延伸至节庆，为文旅市场注入了长效活力。 趋势三 趋势一 来粤旅游团增长，客群结构立体化 春节旅游已深度融入国民生活方式，呈现出鲜明的"全年龄段"特征。广之旅数据显示，19—39岁青壮年 客群与55—70岁银发客群占比旗鼓相当，合计超过六成，三代同堂的"旅途团圆"成为各个目的地常见场 景。 来粤过年，已然成势。这个春 ...

9天的2026年春节假期进入尾声，旅游大省广东交出成绩单：据初步测算，2026年春节假期九天（2月15 日至2月23日，年廿八至初七），全省接待游客8658.9万人次，较2025年春节假期八天增长8.1%（以下 均按此可比口径对比）；实现旅游收入848.9亿元，增长13.9%。 古龙峡等 景区2026年春节假期迎来客流高峰。 受访者 供图 从这张成绩单我们可以看到，在"请到广东过大年"IP的持续深耕下，广东接住了"泼天的富贵"，成为全 国年俗旅游的"顶流"目的地，并展现出旅游业高质量发展的三种新趋势。 趋势一：客群结构立体化 春节旅游已深度融入国民生活方式，呈现出鲜明的"全年龄段"特征。广之旅数据显示，19—39岁青壮年 客群与55—70岁银发客群占比旗鼓相当，合计超过六成，三代同堂的"旅途团圆"成为一道亮丽风景。 清远长隆 度假区成为热门目的地之一。 受访者 供图 来粤过年，已然成势。这个春节假期，广东成功构建了外省游客、国际游客、本地游客多元叠加的立体 化客群格局。以广之旅为例，该社接待来粤旅游团订单量同比激增123%，浙江、福建、湖南等地游客 举家南下，青睐高品质定制包团。同时，入境游市场表现活跃，该社 ...

春节期间清晨8点，开封万岁山武侠城门前已排起百米长队，队列中人头攒动，一位身着粗布麻衣、挎着布袋的"丐帮弟子"突然朝队伍拱手："兄台，可否 帮在下寻个包袱？"游客尚未入园，好戏已开场。 走进园区，水浒街区的"王婆"正拉着游客调侃，"客官相貌堂堂，要不要寻个良缘"；城墙下，《三打祝家庄》剧目中，梁山好汉们的呐喊与兵器碰撞声交 织，引得路人纷纷驻足围观。 这座三日票价仅100元的武侠主题乐园，在这个春节迎来了前所未有的热闹，其人流量甚至一度超越河南老牌景区云台山、开封的门面清明上河园。 据万岁山武侠城发布的《万岁山武侠城及合作景区经营数据2025年报》显示，2025年景区入园游客达2452.2万人次，同比暴涨146.9%；售票1162.2万张， 同比增幅高达1191%；综合营收为12.7亿元，同比增长136.5%。 细分来看，万岁山的门票营收部分为7.9亿元，占比62.2%；其余则是商业二次消费，营收为4.8亿元，占比37.8%。而拉长周期来看，万岁山武侠城在2019 年至2022年的年度综合营收在8000多万元，但是2023年—2025年的营收陡峭上升，分别为1.8亿元、5.4亿元、12.7亿元，三年实现了超1 ...

夜幕降临，千灯巡游队伍汇成流动的光河。百戏广场上，红动音乐节激情开唱，游客挥舞着手中的荧光 棒，随音乐律动。拦门酒、竹竿舞、斗诗飞花令等互动节目，更是让游客深度参与，沉浸式体验黔北民 俗的魅力。 "精彩纷呈的年俗活动，有效地带动了周边的民俗及农家乐经营。春节假期，景区开放的800间客房入住 率显著提升，多家特色民宿和酒店都一房难求。"遵义土城文化旅游管理有限公司总经理杨均说。 沉浸式体验是今年贵州春节文旅活动的一大亮点。贵阳市花溪区青岩古镇化身非遗大剧场，以"贵阳旅 发 非遗潮年·六福青岩 夜游古镇过福年"为主题，自农历正月初一起，打铁花、火壶秀、傩戏祈福舞轮 番上演，每日吸引游客5万人次左右；毕节市九洞天景区，国家级非遗代表性项目苗族芦笙舞"滚山 珠"以"地龙滚荆""双飞燕"等高难度动作惊艳观众；铜仁市中南门古城引入智能机械臂与格莱美慢镜头 技术，免费开放非遗旅拍体验，让石阡说春、德江傩堂戏、思南花灯戏等非遗走进日常生活；黔南州都 匀市贵州绿博园上演"非遗傩戏＋花车巡游"贺春活动。 贵州日报天眼新闻记者 姜雨熙 在"贵州烟火气·黔味中国年"的文旅大餐中，1000余场精彩活动覆盖9个市州，一场场春节主题活动将 ...

活动期间，全新开放的屯堡文化展示中心与"四坊五匠"体验点成为亮点。这里不仅系统展示了屯堡的历史渊源，更邀请游客亲手体验古法技艺，将尘封的明 代遗风转化为可触摸的"年礼"。此外，云娘主题打卡点、水景观瀑布、许愿池及福道等新晋网红场景兼具颜值与祈福寓意，为游客新春纳福提供了好去处。 记者：彭 典 一审：范 洋 二审：汤成伟 何处寻访地道而独特的黔味中国年呢？2026年春节，云峰屯堡景区深挖六百年屯堡文化，以"上云峰屯堡·逛明'潮'市集"为主题，为游客呈现有温度、有底 蕴、有乐趣的文化盛宴。 三审：罗 阳 这个春节，携家人好友赴云峰屯堡之约，在古寨石板间触摸历史温度，共度一段文化与欢乐兼具的新春时光。 景区打破传统观光模式，推行全员明代服务礼仪，由工作人员与百名NPC组成的巡游队伍，将全天候沉浸式穿梭于古巷之间。明朝微剧本、财神送福、月老 牵喜、国风舞蹈快闪、传统古乐器演奏等百余场特色演出不间断上演。游客还可以跟随"云娘"游天街，真正实现"一步一景，一眼入戏"，沉浸式感受大明时 期的市井繁华与节庆热闹。 ...

黄鹤楼此次"全员穿越"并非简单换装。据黄鹤楼公司文艺演出部负责人邵山明介绍，为让工作人员真正融入景区文化氛围，园方提前 组织了系统培训，内容涵盖汉服妆造、传统礼仪、古典话术等。"我们的目标，是让每一位员工都成为移动的'文化触点'。"邵山明说，"游 客遇到的不是服务人员，而是能与他们自然互动、讲述黄鹤楼千年故事的人。" BER L 11 FINE . . . . 108 Fit f t p T 20 11 T 155 800 ..... 1 ctill STEN WARE 11 -15 ar single HASTO 8 election 7 t 游客沉浸式体验。 漫步黄鹤楼，游客邂逅的将不再仅仅是历史建筑。从检票导览到文艺演出，从导游讲解到安全巡护，从文创销售到游客服务，所有一 线员工以古风造型融入景区，为游客打造一个从踏入景区便开始、贯穿全程的沉浸式历史文化体验场景。 "这想法太酷了！问路时遇到的是古装仕女，看表演时仿佛置身古代雅集，这种沉浸感是普通的观光旅游无法比拟的。"2月13日，来自 广州的游客、国风爱好者王女士提前体验到"古人"服务，她兴奋地说，这种全方位的国风氛围，极大增强了游览趣味性和故事感，让 ...

Group 1 - The article highlights a shift in travel preferences among young people, focusing on personal enjoyment and immersive experiences rather than merely visiting tourist spots [2][4] - Cultural venues such as museums and art galleries are becoming the preferred destinations for young travelers, reflecting a desire for deeper emotional connections during their trips [2] - The "Red Ribbon" project in Guizhou combines advanced technology with historical storytelling, enhancing visitor engagement and participation [3] Group 2 - The "Red Ribbon" venue has welcomed 2 million visitors over two years, indicating its popularity and success in attracting tourists [3] - The venue offers a variety of experiences, including cafes, bookstores, and XR experience halls, creating a comprehensive "tourism-shopping-entertainment" chain [3] - Visitors are encouraged to purchase local products and cultural items, which enhances their emotional connection to the region and its offerings [4]

Core Insights - The tourism sector in the province experienced significant growth during the 2026 New Year holiday, with 4.682 million visitors and a revenue of 194.387 million yuan, reflecting a daily average increase of 14.0% in visitor numbers and 12.2% in revenue compared to previous years [1][2] Group 1: Tourism Performance - A total of 200 key monitored tourist attractions received 4.682 million visitors during the holiday period [1] - The total revenue generated by these attractions was 194.387 million yuan [1] - The growth rates in visitor numbers and revenue were 14.0% and 12.2% respectively, on a comparable basis [1] Group 2: Innovative Activities and Experiences - Various attractions implemented creative activities to enhance visitor engagement and experience, such as the interactive script play and traditional craft experiences in Zibo [1] - The Tai'erzhuang Ancient City in Zaozhuang combined traditional ceremonies with themed parades and cultural exhibitions to create immersive experiences [1] - The Naxianghai Scenic Area in Rongcheng hosted the "Swan Fairy Tale Festival," offering a range of winter vacation activities [1] Group 3: Diverse Tourism Trends - The winter tourism market saw a rise in ice and snow tourism, with the launch of themed events and immersive experiences in Zibo [2] - There was a strong demand for wellness tourism, with the integration of various hot spring resources in Weifang to promote winter wellness brands [2] - Rural tourism continued to gain popularity, with activities like fruit and vegetable picking in Binzhou enhancing the rural experience for visitors [2] - Night tourism was upgraded with modern technology, exemplified by the drone light show in Jining, merging technology with cultural heritage [2]

Group 1 - The holiday tourism sector is seen as a barometer of the national economy and a thermometer for social development, with a shift in tourist preferences from sightseeing to experiential travel [1] - During the New Year holiday, the ice and snow economy is thriving, with various events boosting regional economic development and a strong consumer potential emerging from diverse activities [4] - The post-00s generation is leading a change in travel preferences, favoring "slow enjoyment" experiences over traditional sightseeing, indicating a shift towards more meaningful travel [4][6] Group 2 - New travel trends such as "low-consumption tourism" are gaining popularity, focusing on comfort and reduced physical exertion, which enhances tourism spending [7] - The integration of culture and tourism is expanding the boundaries of travel, with combinations like "tourism + rural," "tourism + health," and "tourism + technology" becoming more common [9] - The concept of travel is evolving from merely visiting places to enjoying experiences, reflecting an upgrade in lifestyle and emotional value in travel [9] Group 3 - The term "Ben County" has become a keyword for travel, with county tourism heating up and local economies being revitalized through service and industry upgrades [10] - The "Guangde three-piece set" has sparked a trend for visitors to specifically travel for local food experiences, showcasing the potential for local culinary tourism [12] - Qinghai's Dato County is expected to receive over 100,000 tourists this snow season, highlighting the importance of improving local infrastructure and public services for tourism [14] Group 4 - Innovative tourism experiences are emerging, such as immersive cultural activities and hands-on traditional crafts, which are appealing to younger travelers [16] - The popularity of traditional culture is rising among young people, as seen in the increased sales of traditional products like handmade ink [20] - Technology is enhancing the experience of traditional culture, with interactive projects in places like Qufu, allowing visitors to engage with historical themes in a modern context [23][25]

Group 1 - The article highlights various nighttime activities launched in cities like Huai'an, Hefei, and Linzhang during the New Year holiday to enhance visitor experiences [1][3][5] - In Huai'an, the Xiyou Paradise introduced a drone show featuring 2,000 drones creating various shapes, attracting many visitors [1] - Hefei's Xiaoyaojin Park hosted a lantern festival themed "Galloping Horse Welcomes Spring," showcasing over 50 unique lantern displays and various performances [3] Group 2 - The Yan City Light Show in Handan combines sound, light, and electric technology to create a dreamlike experience for visitors, featuring interactive experiences and folk performances [5] - The lantern festival in Hefei will continue until March 4, providing an extended opportunity for visitors to enjoy the festive atmosphere [3]